Marketing Science Manager

Wise; City Of London; Hybrid; GBP 75,000 - 100,000; Full time

Job summary

A leading financial technology firm in London is seeking a Marketing Science Manager to lead the development and management of their marketing measurement framework. Ideal candidates should have a strong analytical background and at least 4 years in marketing analytics. This role includes guiding a team, optimizing marketing strategies, and leveraging technical skills, impacting global marketing efforts. Competitive salary and unique benefits offered.

Benefits

Base salary of £75,000 - £100,000

RSUs in a growing public company

Work from anywhere for up to 90 days

Flexible working hours

Private Medical Insurance + Life Insurance

Discounted gym memberships

Paid 6-week sabbatical after four years

Pet friendly offices

Annual self-development budget

Fun group activities

Qualifications

• 4+ years of experience in a marketing analytics or data science role.
• At least 2 years in a leadership or management position.
• Strong understanding of marketing attribution models and their methodologies.

Responsibilities

• Own the strategy and implementation of marketing measurement.
• Collaborate with cross-functional teams to identify key business needs.
• Develop and execute a strategic roadmap for measurement products.

Skills

Analytical skills

Leadership

Project management

Communication

Technical expertise

Education

Bachelor’s degree in Statistics, Economics, or relevant fields

Tools

SQL

Python

Looker

DBT

Job description

Company Description

Wise is a global technology company, building the best way to move and manage the world’s money.

Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world’s money.

For everyone, everywhere.

More about our mission and what we offer.

Job Description

We\'re looking for a Marketing Science Manager to lead one of the Marketing Science team functions in developing and managing our marketing measurement framework. This role is your opportunity to shape how we drive measurable impact of £M’s of marketing investment across the globe.

In this role, you\'ll be a key leader, guiding a team of two talented lead analysts to build, maintain, and evolve our triangle of measurements from end to end. The ideal candidate is a highly analytical hands-on leader with deep technical expertise, a strong understanding of advertising effectiveness and the ability to work cross-functionally with marketing stakeholders, analysts, data scientists, engineers and finance teams.

Your Mission

You will be responsible for the strategic direction of our triangle of measurements, ensuring it provides the best representation of marketing’s impact and actionable insights that drive marketing optimization across the company. If you are passionate about advertising effectiveness, intellectually curious and outcome oriented, this role is for you!

Key Responsibilities

• Own the strategy and implementation of our triangle of measurement ranging our marketing attribution model, experimentation and Marketing Mix Models.
• Collaborate effectively with marketing channels, data science and data engineering, and other cross-functional teams to identify and prioritise key business needs in our measurement products.
• Manage and develop a team of two lead marketing analysts (IC), fostering their growth and ensuring high-quality output, and that the project priority definition is outcome oriented.
• Develop and execute a strategic roadmap for the measurement product, identifying new opportunities and alternative solutions to overcome limitations.
• Define processes for marketing channel optimisation based on different measurement solutions available.
• Own the end-to-end technical build of the new features of the attribution model, leveraging tools like Python, DBT, and SQL to create a robust and scalable solution.
• Generate insights to provide strategic recommendations on how to optimize marketing channels and spend.
• Act as a subject matter expert on our whole measurement framework.

Qualifications

• Bachelor’s degree in Statistics, Economics, or other relevant fields.
• 4+ years of experience in a marketing analytics or data science role, with at least 2 years in a leadership or management position.
• Proficiency in SQL, advanced in Python and experience in data visualization tools (e.g., Looker). (dbt is advantageous). Experience with building and deploying data pipelines and models is essential.
• Very strong, hands-on knowledge of marketing attribution models, including their methodologies, use cases, limitations, and best practices for implementation. Knowledge of Marketing Mix Models and experimentation.
• Proven ability to think strategically about how to use and improve an analytical product to drive business value.
• Excellent project management and stakeholder management skills, with the ability to communicate complex technical concepts to non-technical audiences.
• Deep understanding of marketing channels, campaign tracking, and the role of MMPs in mobile marketing.

Additional Information

Some of our benefits:

Base salary of £75,000 - £100,000 (based on experience)

RSU\'s in a growing and public company

Work from (almost) anywhere in the world for up to 90 days a year

Flexible working - you’re trusted to do the right thing and be responsible

Private Medical Insurance + Life Insurance

Discounted gym memberships and cycle to work scheme

A paid 6-week sabbatical leave after four years

26 weeks maternity leave at full pay

An annual self-development budget

Annual Mission Days festival

Pet friendly offices

Lots of fun group activities like yoga, running and boardgame nights

Find out more about our benefits in our London office.

For everyone, everywhere. We\'re people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We\'re proud to have a truly international team, and we celebrate our differences.

Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it\'s like to work at Wise visit Wise.Jobs.

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