Overview
Marketing & Project Coordinator
Waterlooville
Permanent - Full time
£29,000
Responsibilities
- Oversee and manage the planning, execution, and completion of marketing campaigns and targeted projects, ensuring alignment with the company's strategy, objectives, and commitments.
- Manage and update company websites, ensuring content accuracy, consistency, and pricing alignment, while collaborating with the web developer for seamless updates.
- Plan, create, and execute targeted and general e-marketing campaigns, maintaining a GDPR-compliant contact database and a structured campaign calendar, including the internal company newsletter.
- Optimise and monitor AdWords campaigns, analysing performance against company and product strategies, and providing actionable reports to senior management.
- Develop and maintain a professional, engaging social media presence across multiple platforms to enhance brand visibility.
- Conduct competitor analysis and maintain a pricing database, using insights to inform product strategy and digital advertising campaigns.
- Conduct market research to support new product development, identifying suppliers, analysing competitive landscapes, and assessing sales and profit potential.
- Coordinate company participation in trade shows and events, generating leads and promoting the company brand.
- Provide strategic input into marketing initiatives to enhance client engagement and overall campaign effectiveness.
- Manage the customer review process to ensure timely feedback, fostering improved client satisfaction and retention.
- Lead and manage special projects as required, including: Executing projects to achieve defined goals and deliverables; Identifying project tasks and determining necessary resources; Creating comprehensive project plans; Scheduling and coordinating project timelines; Monitoring deliverables using appropriate tracking tools; Ensuring quality standards are met; Continuously tracking and reporting project progress to all stakeholders; Preparing reports highlighting project status, challenges, and proposed solutions; Evaluating projects and analysing outcomes.
- Design and develop internal and external sales materials, collaborating with the design team to ensure accuracy and high quality.
- Maintain ISO 9001 certification by keeping systems and procedures current, monitoring compliance, producing regular reports, conducting meetings with directors, and coordinating certification renewals as needed.
- Maintain and improve internal systems to ensure operational efficiency.
- Represent the company at exhibitions and networking events to promote the companies products and services.
Essential Skills & Experience
- Excellent time management, with the ability to prioritize and meet deadlines across multiple projects and campaigns.
- Strong organizational and planning abilities, including task tracking, scheduling, and resource coordination.
- Proactive problem-solving skills to address delays or challenges during projects.
- Effective written and verbal communication skills, capable of engaging with internal teams, clients, and suppliers.