Marketing Programmes Analyst

Kia UK; Walton-on-Thames; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading automotive brand is seeking a Marketing Programmes Analyst to support the development of high-quality incentive programmes. The role requires analyzing retail and finance performance, managing competitor insights, and collaborating with marketing teams. Ideal candidates should excel in numeracy, have strong Excel skills, and be natural self-starters. This position offers flexible working hours and a hybrid working model with numerous employee benefits.

Benefits

Flexible working hours (core 10:00–15:00)

Hybrid working – up to 2 days a week remote

Employee Car Scheme (lease and insurance included)

Onsite Chef – free lunch daily

Private Medical Care (Vitality)

Annual health checks and free flu jabs onsite

Private Dental Care (Denplan, zero excess)

Pension with enhanced employer contribution

Income Protection & life assurance

Critical Illness Protection

24 days annual leave + bank holidays

Wellness benefits: cycle‑to‑work, free eye tests, employee assistance programme

Financial guidance and support

Enhanced maternity, adoption and shared parental leave (up to 6 months full pay)

Free weekly yoga, football and badminton clubs

Qualifications

• Experience in an analytical or numerical role is desirable
• Familiarity with loyalty marketing and customer segmentation is a plus.

Responsibilities

• Review retail and finance data to improve sales performance.
• Manage competitor analysis and prepare quarterly Marketing Programmes Guides.
• Draft marketing assets used across the dealer network.

Skills

Highly numerate and detail‑oriented

Excellent knowledge and experience of Excel

Excellent written and verbal communication skills

Natural self‑starter with ability to work independently and in a team

Tools

SAP

PowerPoint

Google Analytics

Salesforce Marketing Cloud

Tableau

Job description

Overview

The Marketing Programmes Analyst will support the Marketing Programmes team in developing and delivering high‑quality incentive programmes to promote Kia UK’s retail sales. The role includes reviewing all insights on retail and finance performance, managing competitor analysis, and communicating offers via quarterly Marketing Programmes Guides. This unique position allows collaboration across Marketing and Sales teams to improve sales performance and create marketing assets for the Kia UK dealer network.
Kia UK is a leading automotive brand offering one of the industry’s largest range of models across multiple vehicle segments and was the fourth most popular UK car brand in 2024. With 190 Kia Dealers across the country, Kia is now widely known for its advanced electrified products offering the technology of tomorrow today. Spearheading this charge are award‑winning products including the fully electric EV6 – KIA’s first dedicated electric vehicle, the 2024 World Car of the Year the EV9, and the 2025 World Car of the Year the all‑new electric compact SUV the EV3!
Kia UK has consistently grown for over 30 years supported by bold design, quality products and ever‑evolving customer service. By 2027 the brand aims to offer no less than nine fully electric vehicles in the UK, a positive step towards becoming a leading global sustainable mobility solutions provider.
People are central to Kia UK and every day is an opportunity to learn something new and to grow personally and professionally. This was recognised with Kia UK named as one of the UK’s Best Workplaces 2025 by Great Place To Work and also ranked in the 2024 Best Workplaces for Women Development Wellbeing and Manufacturing Production & Transportation. Kia employees reported positively on areas such as working atmosphere, trust in management, corporate strategy, pride in working for the company, benefits, facilities and much more.

Responsibilities

Specific duties include reviewing retail and finance data, managing competitor analysis, preparing quarterly Marketing Programmes Guides, and drafting marketing assets used across the dealer network. You will support the team in delivering incentive programmes that drive retail sales growth.

Qualifications

• Highly numerate and detail‑oriented.
• Excellent knowledge and experience of Excel.
• Excellent written and verbal communication skills.
• Natural self‑starter with ability to work independently and in a team.

Desirable Qualifications

• Up to two years’ experience in an analytical or numerical role.
• Experience with SAP, Excel, PowerPoint, Loyalty Marketing, Google Analytics, Pardot, attribution modelling, pivot tables, Salesforce Marketing Cloud, Data Visualization, Tableau, customer segmentation, market research, analytics.

Benefits

• Flexible working hours (core 10:00–15:00).
• Hybrid working – up to 2 days a week remote.
• Employee Car Scheme (lease and insurance included).
• Onsite Chef – free lunch daily.
• Private Medical Care (Vitality).
• Annual health checks and free flu jabs onsite.
• Private Dental Care (Denplan, zero excess).
• Pension with enhanced employer contribution.
• Income Protection & life assurance.
• Critical Illness Protection.
• 24 days annual leave + bank holidays.
• Wellness benefits: cycle‑to‑work, free eye tests, employee assistance programme, Mental Health First Aiders, etc.
• Financial guidance and support.
• Enhanced maternity, adoption and shared parental leave (up to 6 months full pay).
• Enhanced paternity leave.
• Free weekly yoga, football and badminton clubs.
• On‑site pool tables, dart board and massage chairs.
• Opportunity to give back through charity partners.
• Birthday vouchers and celebrations (Spring Ball, Christmas events, Social Club).

Location & Travel

The Kia UK Head Office is in Walton‑on‑Thames, just a 5‑minute walk from the station. On‑site parking is provided, including EV charging ports. Step‑free access is available; please let us know if additional accessibility support is needed.

Interview Process

1. CV review.
2. Teams interview.
3. Face‑to‑face interview.

We are committed to an inclusive and accessible recruitment process. If you require adjustments, contact Georgia Hope to arrange support.

Equality & Diversity Statement

At Kia we are committed to employing the best‑qualified people and providing equal opportunity for advancement, including promotion and training, and not discriminating against any person because of gender, race, ethnicity, age, sexual orientation, religion, belief or disability.