Marketing Programme Manager

Aspire Personnel Ltd; England; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading recruitment company is seeking a Marketing Programme Manager to support dealer relationships and coordinate marketing activities across the UK. The role involves managing budgets, overseeing CRM systems, and collaborating with various departments. Ideal candidates will have experience in marketing and a preferred degree in related fields. This position is hybrid after probation and is a fixed-term contract for 12 months.

Qualifications

• Experience as a Marketing Manager or in a related field.
• Knowledge of CRM systems and effective campaign execution.
• Familiarity with the automotive industry or motor insurance claims is a plus.

Responsibilities

• Coordinate marketing activities across the UK.
• Manage external agencies and communications.
• Ensure data management via CRM systems.

Skills

Project management

CRM management

Communication

Budget management

Branding

Education

Degree in Marketing or related field

Tools

HubSpot

E-shot

Job description

Our client is a market leader globally for the motor warranty and insurance claims arena.

The Marketing Programme Manager will play a pivotal role in supporting the Retail team with enhancing Dealer relationships.

You will be responsible for marketing activity across the UK. You will be expected to coordinate a range of activities including but not limited to managing external agencies, strategic reporting, internal and external communications and ad campaign planning.

Collaboration with other departments is essential to this role. The role ensures we maximise the use of various CRM by providing the platform that enables the management of data.

This role is a FTC for 12 month (Mat cover).

The role will be hybrid after probation.

Daily Tasks

• Assist with delivering the annual budget, plan content and campaigns
• Ensure consistency of branding across companywide media to help drive awareness and communications objectives as well as ensuring quality and consistency of outputs.
• Manage all communications and branding.
• Proactively update the website content on a regular basis, ensuring information is always up to date.
• Manage the external agencies as required to ensure SLAs and KPIs are in place and adapted.
• Manage and keep up to date the website copy.
• Project Support
• Being the expert on Retail/Operational systems

CRM Expert

• Oversee customer database, ensuring accurate and up-to-date information
• Driving engagement and 'effective use' of CRM system in a compliant way. System examples but not limited to e-shot, HubSpot, Repairer tools, Sales and Claims processes.
• Plan, execute, and evaluate CRM campaigns across various channels to drive customer retention and reveal new opportunities.
• Ensure consistent messaging and branding.
• Conduct training sessions for internal teams on CRM best practices and system usage.
• Facilitate ongoing education to ensure all staff members are proficient in CRM processes.

Essential

• Degree in Marketing or another related field (Desirable)
• Experience as a Marketing Manager or in another related field

It would be an advantage if you have knowledge of the automotive industry, warranties or motor insurance claims.