Marketing Planning Manager

Royal British Legion; United Kingdom; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading charitable organization in the UK is seeking a Marketing Planning Manager to support audience engagement and perception enhancement. This role involves creating impactful content and communication strategies. Candidates should have experience in a relevant sector and be able to manage multiple projects. The position offers a flexible work model with a minimum on-site requirement at the London hub.

Benefits

28 days paid holiday plus bank holidays

Generous pension contributions

Flexible working options

Employee Assistance Programme

Learning and development courses

Volunteering opportunities

Travel loans and Cycle to Work scheme

Qualifications

• Experience in marketing, creative, or not for profit sector.
• Ability to work on multiple projects at pace.
• Experience in line management.

Responsibilities

• Be the voice of the Audience through insights gathering.
• Design communications that resonate with target audiences.
• Support creation of annual Marketing and Communications plan.
• Identify relationships to enable knowledge stream on RBL's impact.
• Design impactful communication platforms for target audience groups.
• Manage two team members.

Skills

Audience insight analysis

Content campaign design

Cross-departmental relationship building

Marketing strategy implementation

Job description

We are excited to have a new opportunity for a Marketing Planning Manager to join our fantastic Marketing team at RBL.

In this newly created strategic post, you will be key in supporting our organisation make positive changes in audience perception and engagement, as part of our new strategy.

This role focuses on gathering market intelligence and reviewing audience insight in light of organisational strategy, in order to develop effective audience-facing platforms, content and campaigns. You will design communications to elevate and illustrate how RBL delivers against beneficiary need, in a way that resonates with target audience groups.

This is a truly collaborative role, working with colleagues from all departments and across the organisation, whilst also supporting the Head of Marketing with annual planning process and implementation.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

Key Responsibilities

• Be the voice of the Audience by becoming steeped in the insights about our mass marketing segments and the Armed Forces community
• Use knowledge of our Audiences and of our impact to ideate, scope and design content and campaigns that fulfil critical strategic objectives
• Support the Head of Marketing in creating an annual Marketing and Communications plan
• Identify and nurture relationships cross departmentally that will enable a stream of knowledge - both data and stories, on RBL's impact
• Design impactful communication platforms and key messaging to mass and niche target audience groups
• Line management of two team members

You may come from an inhouse, agency or content planning background within a marketing, creative or not for profit sector. You will be experienced working at pace across multiple projects, with an ability to bring together analysis and creativity to design high profile content and campaigns.

You will be contracted to our London Haig House Hub with a minimum expectation of two days per week - Tuesday and Wednesday - working in person at the Hub and flexibility for working remotely/at home when not on site.

Benefits

• 28 day's paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
• Generous pension contributions, with Employer contributions ranging from 6% to 10%
• Range of flexible working options may be available, depending on your role
• Employee Assistance Programme providing confidential counselling, financial and legal advice
• Range of courses delivered by learning specialists to support your development goals and objectives
• Opportunities to volunteer
• Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see our Vacancy Information Pack attached to our direct advert.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role. Interested candidates are encouraged to apply as soon as possible.