Marketing Officer - Digital

South and City College Birmingham; Hall Green; On-site; GBP 28,000 - 31,000; Full time

Job summary

An educational institution in the UK is seeking a Marketing Officer - Digital to enhance its online presence. The role involves creating engaging content, managing digital campaigns, and optimizing web performance. Ideal candidates will possess relevant marketing experience, strong digital skills, and familiarity with tools like HubSpot and Google Analytics. This is a full-time, permanent position based in Hall Green, with a salary range of £28,514 - £30,345.

Qualifications

• Proven experience in delivering effective digital marketing campaigns.
• Ability to create engaging content across multiple formats.
• Strong understanding of web analytics tools and SEO best practices.

Responsibilities

• Lead content creation and publishing for digital platforms.
• Develop and manage digital marketing campaigns.
• Analyse campaign performance and improve strategies.

Skills

Digital marketing experience

Content creation

SEO optimisation

Social media management

Data analysis

Education

Relevant degree or qualification in Marketing

Tools

HubSpot

Google Analytics

Job description

Overview

Job Title: Marketing Officer - Digital

Job Ref No: REQ001737

Contract type: Permanent

Hours per week: 36.5

T&Cs: Business Support

Band: F

Salary: £28,514 - £30,345

Location: South & City College Birmingham

*Based in the Hall Green campus; post-holders may be required to work at any College Centre

Responsible to: Assistant Marketing Director - Web & Customer Journey

Closing Date: 15th November 2025

Interview Date: 27th November 2025

DBS Check: Enhanced DBS check/certificate required

Aims of Job/Job Purpose

A creative and versatile digital marketer, the post-holder will play a key role in delivering the College\'s web and customer journey strategy—with a strong focus on producing and coordinating engaging content for a wide range of audiences. This is a hands-on role that blends creativity with technical know-how. You\'ll lead on content creation across multiple formats (written, video, visual), the website, and help shape the online customer journey through tools like HubSpot. You\'ll also support digital campaigns, SEO optimisation, and continuous improvement initiatives to ensure our digital presence is fresh, accessible, and impactful.

Key Accountabilities and Responsibilities

Creative Content Co-ordination:

• Lead the creation, editing, and publishing of engaging, accurate, and accessible content across digital platforms.
• Coordinate content production that reflects the College\'s brand and resonates with target audiences.
• Organise content in a variety of formats including written articles and copy, video and multimedia assets, visual graphics and infographics, email and social media content.
• Visit College campuses and external events to gather content firsthand, or coordinate with colleagues to ensure coverage and capture of key moments and stories.
• Coordinate and update website content across faculties, campuses, and service areas in collaboration with internal stakeholders.
• Work closely with the web developer and external web agency to enhance user experience, improve SEO, and monitor web traffic.

Digital Marketing Campaigns

• Respond to briefs with creative digital marketing solutions that meet and exceed campaign objectives.
• Organise and produce content for targeted email campaigns and lead nurture workflows.
• Use segmentation, A/B testing, and performance tracking to optimise email effectiveness.
• Assist in building workflows, email templates, and user lists within the College\'s CRM (HubSpot).

Paid Digital Campaigns

• Support the Assistant Marketing Director in planning and delivering high-performing paid digital campaigns.
• Monitor campaign performance and adjust strategies to maximise ROI.
• Analyse data to identify trends, performance gaps, and opportunities for improvement.
• Produce weekly performance reports with actionable insights for internal stakeholders.

Website Content

• Oversee digital projects from concept to delivery, ensuring deadlines, budgets, and quality standards are met.
• Collaborate with marketing colleagues, IT, website developers and academic teams to ensure consistent messaging and branding.
• Support with guidance and training for colleagues on digital best practices and tools.

Innovation, Continuous Improvement and Events

• Stay up to date with emerging digital trends, tools, and best practices.
• Recommend and implement new initiatives to improve engagement and user experience.
• Regularly review and refine digital processes to enhance efficiency and accessibility.
• Support the promotion and delivery of College events including Open Days, community activities, and departmental celebrations.

Other Duties and Responsibilities

• Comply with internal and external quality standards and contribute to the College\'s strategic objectives.
• Comply with college policies, procedures, and health and safety regulations.
• Support the safeguarding and promotion of students\' welfare.
• Maintain confidentiality in relation to all College information and to comply with Data Protection Legislation.
• Participate in the College\'s Appraisal scheme and undertake any training as required.
• Support and actively participate in the implementation of the College\'s Equal Opportunity policies.

Important compliance

It is an offence for anyone who is barred from working with children and/or vulnerable adults to apply for this position. All posts are subject to an enhanced DBS check.

How to apply

The Job Description for this role is attached; please refer to it for more detailed information. For details about the role and how to apply, please click the "Apply Online" button.

Safeguarding

The college is committed to safeguarding and promoting the welfare of children and young adults and expects all staff to share this commitment.

Pre-employment checks

The successful applicant will be subject to all necessary pre-employment checks, including enhanced DBS; prohibition check; Childcare Disqualification (where applicable); qualifications (where applicable); medical fitness; identity and right to work. All applicants will be required to provide a minimum of two suitable references covering a 5-year period. An online search will also be carried out as part of due diligence on all shortlisted candidates. This post is exempt from the Rehabilitation of Offenders Act 1974 and related amendments; spent convictions and cautions may be protected.

Person Specification

Essential and desirable criteria are listed in the original posting. The page includes extensive content on qualifications, experience, and competencies, including digital marketing experience, CMS/HubSpot, web analytics, copywriting, and team work. (Copy of the full person specification is available in the attached job description.)

Other information

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Questions and contact

For queries about the role, contact the People Services team by email.