Marketing Officer

South Gloucestershire and Stroud College; Stroud; On-site; GBP 25,000 - 35,000; Full time

Job summary

A local education institution in Stroud is seeking a dynamic Marketing Officer to enhance its digital presence and community engagement. The ideal candidate will have a marketing degree, two years of experience, and excellent social media knowledge. This role includes creating campaigns, managing online content, and building media relationships. Competitive benefits and opportunities for professional development are offered.

Benefits

Competitive Pension Scheme

Generous Annual leave entitlement

Professional development support

Flexible working policies

Discounted shopping benefits

Free Annual Eye test

Free car parking at campuses

Qualifications

• Two years industry experience in marketing.
• Excellent knowledge of social media platforms.
• Good copywriting skills.

Responsibilities

• Create and implement digital marketing campaigns.
• Contribute to the college's social media presence.
• Lead PR and communication strategies.
• Build relationships with media outlets.
• Collaborate with the web team to optimize the college website.
• Assist with planning college marketing events.

Skills

Digital marketing

Public relations

Social media management

Copywriting

Creativity

Education

Marketing degree or equivalent

Job description

We are seeking a dynamic and creative Marketing Officer to join our team and play a key role in promoting the college's study programmes, brand and events. This role is perfect for an innovative individual with a passion for digital marketing, public relations, and community engagement. You will oversee digital campaigns, manage social media platforms, build relationships with media outlets, and create compelling content to enhance our visibility.

Key Tasks and Responsibilities

• Work collaboratively within the marketing team to achieve student recruitment targets across full-time, part-time, apprenticeships and higher education programmes.
• Create and implement digital marketing campaigns, working closely with agencies and inhouse designers to generate creative ideas and manage the development of impactful content and assets.
• Contribute and develop the college's social media presence, creating platform-specific, engaging content to grow and connect with online communities.
• Lead PR and communication strategies to enhance the college's visibility, engagement, and reputation using diverse tools and channels.
• Build and maintain strong relationships with media outlets, ensuring prompt responses to inquiries and maximising positive PR opportunities.
• Collaborate with the web team to monitor, update, and optimise the college website to ensure an exceptional user experience.
• Help plan and carry out college marketing events, ensuring alignment with promotional objectives and target audiences.

Qualifications

• Marketing degree or equivalent preferred
• Two years industry experience of marketing
• Excellent social media knowledge
• Good copy writing skills
• Creative mindset

Benefits

• Competitive Pension Scheme- Corporate and support roles have access to the Local Government Pension Scheme (LGPS), a flexible and pension accessible from the age of 55, with generous employer contributions of 17.9%.
• Generous Annual leave entitlement plus the 8 bank holidays- 25 days corporate and support functions, increasing to 30 days after 5 academic years' service (Full-Time Equivalent).
• Two weeks leave during the Christmas closedown period largely supported by the discretionary closure days provided by the College.
• Extensive professional development with ongoing support for your personal & professional development, including 25% tuition discount for immediate family of SGS employees.
• Family friendly policies and a proven commitment to supporting flexible working practices
• Access to 'My Lifestyle' discounted shopping benefits, cycle to work scheme and a Technology Salary Sacrifice Scheme
• Free Annual Eye test
• All staff members can buy a TOTUM card (formerly known as NUS Extra cards), as part of being an affiliate member of the Students' Union
• Staff have access and supported to be part of inclusive or sustainable staff networks and communities
• Free car parking at all campuses (Except Queens Road Art School)
• Access to a wide variety of external health and wellbeing resources
• Subsidised onsite catering services including Costa Coffee

South Gloucestershire & Stroud College has an excellent reputation for delivering further education and work-based programmes in a range of subjects - from business to sport, construction to media, GCSE's and A Levels to Honour Degree level programmes.