Marketing Officer

University of the Built Environment Careers; England; Hybrid; GBP 30,000 - 32,000; Full time

Job summary

An educational organization is seeking a Marketing Officer to join their active Marketing and Professional Training teams. This full-time role, based in Reading and remotely, offers a salary of £30,000 to £32,000 per annum plus benefits. The ideal candidate will support the execution of marketing plans for new programmes, manage multi-channel campaigns, and create engaging digital content. This is an excellent opportunity for someone passionate about marketing in the educational sector.

Benefits

Flexible working hours

Professional development opportunities

Qualifications

• Experience in marketing or related field.
• Ability to develop engaging content for various platforms.
• Proficient in using analytics tools.

Responsibilities

• Support marketing team with the development of marketing plans.
• Coordinate multi-channel marketing campaigns.
• Conduct market research and competitor analysis.

Skills

Knowledge of SEO

Content creation

Market research

Analytical skills

Job description

Marketing Officer (New programmes and professional training)

Full time (35 hrs / wk), permanent

Split place of work between Horizons (Reading, Berkshire) and Home

Salary range £30,000 to £32,000 pa plus benefits

We have a fantastic opportunity for a Marketing Officer to support across our busy Marketing team and Professional Training team. Working collaboratively, you will support the development and execution of marketing plans for new programmes, working closely with the Academic team to understand new courses and target audiences. You will coordinate multi-channel marketing campaigns, create engaging content for digital advertising, and support with the production of podcasts, blogs, videos, and brochures.

Your accountabilities and responsibilities include :

• Support market research and competitor analysis to inform the marketing approaches for new programmes and products
• Collaborate with the Head of Commercial to develop and implement marketing strategies for professional training and short courses
• Develop and manage SEO optimised content for programme and product website pages

Track campaign performance using analytics tools and prepare reg...