Marketing Officer

The Almeida Theatre; City Of London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A cultural organization in London is seeking a Marketing Officer to manage its website and email communications, as well as to assist in delivering effective marketing campaigns. Ideal candidates should have a minimum of two years’ experience in marketing, preferably within the arts sector, and possess strong copywriting and communication skills. This role provides an exciting opportunity to enhance the engagement of diverse audiences and contribute to the Almeida's influential brand.

Qualifications

• Minimum of two years experience in marketing, ideally in theatre or arts.
• Experience managing and updating websites and content management systems.
• Confident in writing copy for different types of audiences.

Responsibilities

• Manage and maintain the Almeida Theatre's website.
• Develop and execute email communications strategy.
• Assist in executing marketing campaigns and managing external communications.

Skills

Enthusiasm for theatre and arts

Website management

Email campaign experience

Copywriting for diverse audiences

Strong attention to detail

Creative problem solving

Excellent verbal communication

Excellent written communication

Tools

WordFly

CMS

Job description

Purpose of Role

The Marketing Officer manages the Almeida’s website and email communications, and assists the Marketing Manager to deliver creative, and results driven marketing campaigns.

Strategic Priorities

• Build and manage the brand of the Almeida Theatre across London, the UK and internationally.
• Take a strategic and data first approach to marketing and promoting the Almeida and its work in order to deliver income targets in excess of £3 million in ticket sales each year.
• Build and diversify the audience who experience our artistic programme and increase engagement levels among those currently least engaged in arts and culture.
• Engage with a significantly bigger audience than current ticket purchasers, curating a cultural conversation predominantly through the creation and distribution of digital content.
• Develop a segmentation strategy for audiences based on insights from our CRM system (Tessitura).
• Generate additional income from growth of the Almeida Membership and the promotion of auxiliary sales.

Key Responsibilities

Website

• Manage the upkeep of our website, ensuring all production or event-specific information is up-to-date across production, generic and membership pages, troubleshooting any errors or problems as they arise.
• Working closely with the web developers Substrakt (and additional technical providers), manage the continued development and maintenance of the Almeida website to ensure it provides an outstanding user experience.
• Work with the Sales and Insights Manager to set up on-sales for new productions.
• Plan, schedule, write copy and adapt text for different audience types (members, young audiences, local audiences).
• Continue to develop the accessibility of the website ensuring it maintains a minimum WCAG AA standard of accessibility.

Email Communications

• Work with the Marketing Manager on the development and execution of the Almeida’s email communications strategy.
• Deliver email communications, tailoring and editing versions for multiple target audiences, in addition to developing automated email campaigns.
• Lead on development of our email system (WordFly).
• Support the Development and Participation teams in their use of WordFly and provide training if required.

Campaigns

• Assist the Marketing Manager in the day-to-day execution of all marketing campaigns.
• Assist the Marketing Manager on the creation of season and production-specific artwork and materials.
• Be jointly responsible for the accuracy of all marketing communications, maintaining the theatre brand at all times, and advocating for this across the organisation.
• Work with the Marketing Manager to brief external suppliers, agencies and designers.
• Manage reciprocal marketing swaps with other theatres and organisations in accordance with our data protection and Privacy policies.

Programmes

• Work with the Press Manager to create and manage the production of programmes for every production, compiling content and working with other departments to gather materials.

Other Duties

• Create the Almeida’s internal monthly staff newsletter.
• Write alt text descriptions for all photography, create large print programmes and additional access materials.
• Work to achieve the marketing department’s audience development objectives.

Person Specification

• Enthusiasm for theatre and the work of the Almeida.
• Has been working in marketing for at least two years; ideally within theatre, arts or entertainment.
• Has experience of managing and updating websites and CMS.
• Has experience of using email systems.
• Is confident writing copy for a range of different audiences.
• Strong attention to detail.
• A creative thinker, problem solver and confident decision maker.
• Excellent verbal and written communications skills.
• Ability and confidence in managing relationships with staff across the organisation.

Equality, Diversity and Inclusion

We want to create and sustain a productive, diverse and inclusive working environment. We ask everyone who works with us to champion this ambition and embed it in their day-to-day work being at the heart of our Actions for change: Equality, Diversity and Inclusion Policy and monitored through our Action Plan.