Marketing Officer

Friends of the Earth Limited; Camden Town; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading environmental organization in the UK is seeking a passionate marketing and engagement specialist to develop integrated campaigns. This role focuses on growing awareness of the organization's brand and engaging supporters. The ideal candidate will have strong skills in marketing, stakeholder management, and audience insights, along with a commitment to creating a more inclusive environment.

Benefits

4-day working week with no loss of pay

Excellent learning and development opportunities

Vibrant organizational culture

Qualifications

• Experience of delivering integrated marketing campaigns.
• Proven ability to manage multiple stakeholders.
• Understanding audience insight and segmentation models.
• Confidence in evaluating marketing results and constantly improving.
• Ability to work independently and with diverse teams.

Responsibilities

• Develop and deliver integrated marketing and communications plans.
• Grow awareness of the Friends of the Earth brand.
• Engage with supporters and grassroots network.

Skills

Integrated digital and offline marketing

Stakeholder management

Audience insight analysis

Creative content commissioning

Project management

Consultation and subject matter expertise

Brand building awareness

Communication channels knowledge

Marketing activation evaluation

Emotional resilience

Job description

About the Engagement Team

The Engagement team plays a critical and visible role in the organisation. We lead strategic projects, put engagement into the heart of our campaigns and offer expert advice and analysis to teams across the organisation. We are a high‑performing and friendly team that strives to experiment with new ideas and support each other in the process. This role will work alongside other Marketing Officers who will provide peer support and report into the Marketing & Engagement Manager whom you will work closely with, while also supporting the work and objectives of the wider team. We are cross‑organisational in scope so a large part of the role will also be collaborating with different teams such as our production hub, Content & Creative, Campaigns, and Individual & Major Giving teams amongst others.

Qualifications

• Experience of delivering integrated digital and offline marketing and strategic communication campaigns.
• Proven ability to manage the expectations and needs of multiple stakeholders and navigate differences of opinion to deliver excellent results to deadline.
• Understanding of how to gather, analyse, interpret and apply audience insight from a range of different research types to meet project objectives.
• Knowledge of different models of audience segmentation and how to develop content and comms that engage different audiences to benefit both supporter and donor acquisition goals.
• Experience of commissioning creative content from both in‑house creative teams and external agencies to develop disruptive and inspirational marketing activations.
• Ability to project manage the marketing and engagement aspects of end‑to‑end campaign activities, coordinate, negotiate and keep the budget oversight for marketing activity.
• Demonstrable ability to consult and share your subject matter expertise to teams and projects across the organisation.
• Understanding of why it is important to constantly be building our brand and to know how we might do that, especially via our trusted corporate partnerships.
• A strong knowledge of communication channels and how best to maximise campaign impact through them, especially traditional media.
• Ability to gather, process and evaluate results from marketing activations and then take the learnings into follow up work to continually seek to improve results. Curious mindset and an openness to exploring new ways of doing things. A proven ability to test and learn new approaches and apply learnings.
• Confident and clear communicator with an ability to challenge constructively, whilst taking responsibility for own successes and failures.
• Be proactive at spotting opportunities and challenges, raise risks as necessary.
• Emotional resilience.
• Thrive in an environment of managing multiple stakeholders, projects and deadlines.
• A willingness and motivation to lean in and support others.
• Ability to work both independently and collaborate well cross‑organisationally.

About the Organisation

Friends of the Earth is the biggest grassroots environmental campaigning community in the world. It covers 75 countries – from Norway to Australia, from South Korea to Colombia. We have around 5,000 local activist groups and over 2 million members and supporters worldwide. All of them doing incredible things for a healthier, fairer, greener world.

About the Role

We are looking for a passionate, proactive and planned marketing and engagement specialist to join us in a busy, visible and creative role. This is an exciting time to join the team as we roll out a new brand programme, strengthen our narrative as a trusted and leading environmental justice organisation, and build on our successes fighting for people and planet. This role will be responsible for the development and delivery of integrated marketing and communications plans that grow awareness of the Friends of the Earth brand amongst our target audiences and help us win campaigns by effectively engaging our supporters and grassroots network of groups.

Benefits

We offer a competitive range of benefits, good work/life balance including a 4‑day working week with no loss of pay, excellent learning and development opportunities and a vibrant organisational culture. Our staff body is currently under‑representative of People of Colour, LGBTQIA+ people and people with long term conditions or impairments. We are committed to eroding these historic barriers, so as to create a movement in which people from all walks of life see themselves in, and so we particularly encourage you to apply if you belong to one of these groups or sit at multiple intersections of disadvantage. We are committed to the Disability Confident standard and will guarantee an interview to any candidates who declare a disability and who meet the essential criteria for the role. Friends of the Earth staff who publicly represent Friends of the Earth (including all campaigners) are not allowed to also represent a political party. This is to ensure that there can be no confusion in the minds of the public about Friends of the Earth's party‑political independence. Affected staff should also seek permission from the Senior Management Team if they wish to hold a non‑public official role in a political party. If this is an issue, please do raise this with us as soon as possible. Friends of the Earth is an international community dedicated to protecting the natural world and the wellbeing of everyone in it. We lead campaigns, provide resources and information, and drive real solutions to the environmental problems facing us all.