Marketing Officer

South Wirral High School; Bromborough; On-site; GBP 28,000 - 38,000; Full time

Job summary

South Wirral High School is seeking a Marketing & Communications Officer to lead the promotion of the school's values, achievements and ambitions. You will develop content for social media, newsletters, print and web, manage the school website with SEO-friendly content and help recruit students while building partnerships to generate alternative income.

You will work with the School Business Manager and Leadership Team to ensure marketing supports school improvement and community engagement.

Qualifications

• Experience in marketing, digital communications or design.
• Strong copywriting and visual storytelling skills.
• Proficient with Canva, Adobe Creative Suite and CMS platforms.
• Organised, able to manage multiple projects independently.
• Confident with social media, analytics and digital marketing tools.

Responsibilities

• Developing and delivering the school's marketing and communications strategy.
• Creating engaging content for social media, newsletters, print and web.
• Managing and updating the school website with SEO-friendly content.
• Promoting and managing school lettings, events, and partnership opportunities.
• Designing visual materials and maintaining brand identity across platforms.
• Supporting student recruitment through open evenings, tours and feeder schools.
• Building relationships with the local press and community partners.

Skills

Marketing

Digital communications

Design

Copywriting

Social media management

Analytics

Tools

Canva

Adobe Creative Suite

CMS platforms

Job description

Are you a creative communicator with a passion for digital marketing, design and storytelling? Are you ready to help shape the future of a forward-thinking school through powerful branding, community engagement and innovative campaigns?

South Wirral High School is seeking a Marketing & Communications Officer to take the lead in promoting our school's values, achievements and ambitions. You will play a vital role in strengthening our profile in the local community, supporting student recruitment, and helping generate alternative income through grant bids and partnerships.

About the Role

You’ll be involved in a wide range of creative and strategic activities, including:

• Developing and delivering the school's marketing and communications strategy
• Creating engaging content for social media, newsletters, print and web
• Managing and updating the school website with SEO-friendly content
• Promoting and managing school lettings, events, and opportunities for partnership working
• Designing visual materials and managing brand identity across platforms
• Supporting student recruitment through open evenings, tours and feeder school engagement
• Building relationships with the local press and community partners

You’ll work closely with the School Business Manager and Leadership Team to ensure that our marketing approach supports school improvement and generates positive engagement.

About You

We’re looking for someone who is:

• Experienced in marketing, digital communications or design
• Creative, with strong copywriting and visual storytelling skills
• Proficient in tools such as Canva, Adobe Creative Suite and website CMS platforms
• Organised and self-motivated, with the ability to manage multiple projects independently
• Confident in using social media, analytics and digital marketing tools
• A strong communicator, capable of engaging with a wide range of stakeholders

Experience working in a school or education setting is desirable but not essential. A passion for education and a desire to make a difference is an essential.