Marketing Officer

Crown Commercial Service; Birmingham; Hybrid; GBP 28,000 - 35,000; Full time

Job summary

Crown Commercial Service is seeking a proactive Marketing Officer to drive our multi-channel marketing strategy for a 14‑month fixed-term maternity cover. You will manage digital channels, craft engaging content, and use data to improve performance across campaigns, working with agencies and stakeholders to deliver strong brand impact.

You will contribute to our evidence-based approach, ensure accessibility, and help tell our value-for-the-nation story while collaborating with a busy government

Qualifications

• Digital marketing experience across channels (social, email, search).
• Ability to build strong relationships with internal and external stakeholders.
• Excellent written and verbal communication; adaptability to audience and channel.
• Experience using data and insight to monitor and improve performance.

Responsibilities

• Manage and optimise digital marketing channels, including social media, email and search.
• Use data and insight to optimise content and channel plans to achieve measurable objectives and KPIs.
• Leverage marketing automation tools and AI techniques to enhance campaigns.
• Support marketing managers to develop innovative content and choose formats by channel.
• Collaborate with internal and external stakeholders to develop content and optimise channels.
• Ensure consistent, high-quality application of our brand across outputs.
• Apply Government Communications Service principles with accessibility and inclusive communication.

Skills

Digital marketing

Stakeholder management

Communication skills

Insight and evaluation

Tools

Marketing automation tools

AI techniques

Job description

Job description

Job Title: Marketing Officer

Band: 3

Salary:

Available Locations

Liverpool, Newport, Norwich, Glasgow or Birmingham.

The following locations listed below are restricted to contracted GCA staff already based in one of these offices:

London, Bristol, Manchester or York.

External applicants are not eligible for these sites. If you select one of these locations as an external applicant your application will unfortunately be withdrawn.

Contract Type:14 Month fixed term - Maternity Cover

Hours:Full Time

Closing Date:01-11-26

Interview Date(s): W/C 16th November (subject to change)

Insight into GCA - Webinar

Watch our Webinar on the above link and gain valuable insight into GCA and our recruitment processes.

Are you a digitally-led and innovative marketing professional ready to help us build our brand and tell our ‘value for the nation’ story with impact? We are seeking a proactive marketing officer who can hit the ground running for this 14-month fixed-term opportunity.

If you have a passion for creative excellence and trying new ideas this role offers an exciting opportunity to play a pivotal role in the delivery of our multi-channel marketing strategy, helping elevate our brand.

Job Summary

This role is part of a marketing team of 8 that sits within a wider marketing, communications and engagement team of 30 people at GCA. You will be working in a complex and dynamic environment at the heart of government.

Working under one of our Marketing Managers, you will create compelling and engaging multi-channel marketing activity that achieves our organisational goals. You will be comfortable taking the initiative and developing creative new ideas to build awareness and drive action.

Key Accountabilities:

• Manage and optimise our digital marketing channels, including social media, email and search
• Use data and insight to optimise content and channel plans to achieve measurable objectives and key performance indicators
• Leverage the latest digital marketing tools and techniques, including marketing automation and Artificial Intelligence (AI)
• Support marketing managers to develop innovative and creative marketing content and select the right format for the channel
• Work collaboratively with internal and external stakeholders, including marketing agencies, to develop content and optimise channels
• Ensure consistent, high-quality application of our brand across all marketing outputs
• Apply the principles, policies and practices of Government Communications Service to a high professional standard, including accessibility and inclusive communication standards

Essential Criteria (to be assessed at application stage):

• Digital marketing: demonstrable experience of using digital marketing channels and tools, including social media, email and search
• Stakeholder management: able to develop strong, productive relationships at all levels inside and outside of the organisation to achieve business objectives
• Excellent written and verbal communication skills: the ability to articulate complex propositions simply and adapt content to the audience and channel
• Insight and evaluation: experience of collating and using data and insight to monitor and improve performance of marketing activity

Success Profiles (to be assessed at interview):

Experience - Lead Success profile

Behaviours:

• Seeing the bigger picture
• Communicating and influencing
• Working together
• Delivering at pace

Technical:

Digital marketing knowledge and capability - To be assessed via a presentation at interview

(A link to the Civil Service Success Profiles Framework is provided below)

Success Profiles Framework

Valuing our people:

• Competitive salary
• Generous pension scheme
• A discretionary non-contractual performance related bonus
• Working remotely in addition to working in advertised office location
• Flexi time scheme (available for B1-B6)
• Minimum 25 days annual leave to a maximum service related 30 days excluding bank holidays

Want to make a difference? Find out more about the rewarding work that we do in our candidate pack .

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see theCivil Service People Plan and theCivil Service D&I Strategy.

We want to make our recruitment process accessible to everyone, so if there is any way that we can support you, please contact [e-mail]

Working flexibly, delivering outcomes

GCA operates a smarter working model that balances flexibility with collaboration. Successful candidates are expected to spend at least 26 days per quarter (approximately 2 days per week, pro-rata) at their contracted office, another GCA site, or off-site for meetings. For the remainder of the time, you may work from home or another suitable location that meets business needs.

Artificial Intelligence

Artificial Intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance for more information on appropriate and inappropriate use_._

Selection Process

A reserve list may be held for up to 12 months, which the Civil Service may use to fill future suitably similar vacancies across government for candidates who are considered appointable following interview. Should you be placed on a reserve list and want to be removed please contact [e-mail].

Please note that as part of this recruitment process, if you are unsuccessful at the interview stage but are close to the benchmark score you may be considered for and offered a role at a lower pay band within the same job family.

GCAIND

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

Complaints Procedure

Our recruitment processes are underpinned by the principle of selection for appointment on merit on the basis of fair and open competition as outlined in the Civil Service Commission’s Recruitment Principles details of which can be found at https://civilservicecommission.independent.gov.uk/recruitment/recruitment-principles/

If you feel your application has not been treated in accordance with the Recruitment Principles, and you wish to make a complaint, you should contact [e-mail] in the first instance.

If you remain unsatisfied with the response you receive you can then contact the Civil Service Commission at [e-mail]

Internal candidates should apply using their Workday account. Please use the careers hub for your application.