Marketing Mix Modeller

EF Recruitment; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading SaaS company in Central London is seeking an experienced Senior Analyst, focusing on Marketing Mix Modelling. This role involves transitioning to causal-based decision-making, building predictive models, and leading Data Clean Room strategies. The ideal candidate will have over 5 years of analytics experience, a relevant degree, and advanced SQL skills. This is a 12-month hybrid contract with benefits including free breakfast.

Benefits

Global company

Long contract

Free breakfast

Qualifications

• 5+ years of experience in market science or data analytics.
• Ability to write complex SQL queries.
• Proven experience managing Marketing Mix Models (MMM).

Responsibilities

• Build predictive models to simulate business outcomes.
• Lead the Data Clean Room strategy within Meta Advanced Analytics.
• Design and execute Conversion Lift Studies.
• Optimize SQL queries for data analysis.

Skills

Experience in market science or data analytics

B.Sc in Economics or related field

Advanced SQL knowledge

Experience building Marketing Mix Models

Education

Bachelor's in Economics, Statistics, Mathematics, or Data Science

Job description

Our client an award winning SaaS organisation providing software solutions to the SME marketplace is now seeking an experienced Senior Analyst MMM, Marketing Mix Modeller for a 12 month contract. You will be assisting in the company transition from correlation-based reporting to causal-based decision making, helping guide key marketing investment decisions.

Central London location, hybrid, with 2-3 days a week in the office.

Responsibilities

• Forecasting: Build predictive models to simulate business outcomes under various economic and budgetary scenarios, acting as the "radar" for the marketing department.
• Serve as the analyst lead for the Data Clean Room strategy, specifically within Meta Advanced Analytics (AA)
• SQL: Write and optimize advanced SQL queries
• Learning Agenda & Causal Experimentation. Design and execute rigorous Conversion Lift Studies (CLS)and Brand Lift Studies (BLS).

Skills

• 5+ years of experience working in markets science or data analytics teams or other relevant roles.
• B.Sc in a quantitative Economics, Statistics, Mathematics, Data Science).
• SQL: Advanced level. Ability to write complex CTEs, window functions, and optimize joins for distributed systems.
• Proven experience building or managing Marketing Mix Models (MMM). Understanding of Bayesian inference, Adstock transformations, and saturation curves.

Useful experience

• Hands-on experience with at least one major DCR environment.
• Deep understanding of hypothesis testing, confidence intervals, p-values, and selection bias.
• Understanding of AdTech and paid media mechanics, margin profiles

Benefits

• Global company, long contract
• Hybrid role
• Free breakfast