Marketing Manager UK & EU

Sokin; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Sokin is seeking a Marketing Manager to lead pipeline-generating marketing across the UK and EU, with events at the core. You'll own execution for tier-1 events and broader growth marketing, coordinating with sales, product and the wider team to tie activities to pipeline.

The role requires 5-6+ years in fintech or B2B SaaS marketing, a track record of large events, and strong ROI discipline. Travel to events will be required, with a fast-paced startup environment.

Qualifications

• 5–6+ years in growth, demand generation or events marketing.
• Proven track record running large-scale events and multi-channel campaigns.
• Experience setting marketing KPIs and ROI-focused reporting.
• Experience with full-funnel outbound campaigns including paid media.
• Comfort with managing budgets across multiple channels.

Responsibilities

• Lead UK & EU events marketing strategy across conferences, trade shows, panels and dinners.
• Turn events into multi-channel campaigns with pre-event, on-site, and post-event nurture.
• Identify priority markets, segments and channels to maximize brand impact and demand.
• Develop activities that differentiate Sokin's offerings in a competitive market.
• Define KPI frameworks with a focus on ROI and pipeline contribution.
• Collaborate with sales, product and leadership to track marketing's pipeline impact.
• Oversee production of campaign assets ensuring brand consistency across formats.
• Launch paid advertising campaigns and manage budgets with the performance team.
• Act as liaison between product, customer success, sales and marketing for relevance.
• Test new initiatives and contribute ideas to the broader plan.
• Work with the marketing team to plan and execute initiatives for the year ahead.
• Ensure strong presence at UK & EU tier-1 events and measurable ROI.

Skills

Growth marketing

Demand generation

Events marketing

KPI reporting

Budget management

Cross-functional collaboration

Travel willingness

Job description

About Us Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency. Our mission is simple: we're simplifying global business - so businesses thrive wherever they choose to grow.

About Us

Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency. Our mission is simple: we're simplifying global business - so businesses thrive wherever they choose to grow.

We Deliver Services Across

• Global payments and receivables
• Foreign Exchange (FX)
• Treasury management
• Finance reconciliations

We are rapidly expanding, with established presence in EMEA, APAC, and North America. Backed by a strong global infrastructure and industry-leading partners, we are redefining how businesses move money worldwide. Our clients span industries from sports and entertainment to logistics and travel, and our community is growing rapidly. As we continue to expand, we're building a team of exceptional people who share our ambition to transform the future of global payments.

Your role

Sokin is looking for a Marketing Manager to lead pipeline-generating marketing activity across the UK and EU. Events are a large part of this role - you'll own execution against our UK & EU tier 1 events - alongside broader growth marketing: campaigns, paid media, and full-funnel initiatives that turn brand visibility into demand and revenue. You'll work closely with sales, product, and the wider marketing team to make sure everything ties back to pipeline.

Role Responsibilities

• Lead and execute Sokin's events marketing strategy across the UK & EU - conferences, trade shows, panels, roundtables, dinners, networking events, and partner activations - to build brand visibility and drive pipeline. This is a large proportion of the role, with strong execution against UK & EU tier 1 events a priority.
• Turn major events into multi-channel campaigns rather than one-off moments - building pre-event awareness and outreach, on-site lead capture and content, and post-event nurture sequences across email, paid, and sales follow-up - to maximise the return on each flagship event.
• Identify priority markets, segments, and channels to maximise brand impact and demand/lead generation across the UK & EU.
• Develop marketing activities and campaigns that clearly differentiate Sokin's products and services in a competitive landscape.
• Define campaign KPIs and success measurement frameworks with a critical focus on ROI and revenue generation.
• Collaborate with sales teams to track, maintain, and optimise marketing's contribution to the sales pipeline.
• Lead the production of campaign assets, ensuring brand consistency and high-quality output across formats (digital, print, social, events).
• With the internal performance team, launch paid advertising campaigns, manage budgets, and optimise performance, using the performance team as an expert resource.
• Act as a key liaison between product, customer success, sales, and marketing teams to ensure campaign relevance.
• Test new initiatives and bring new ideas to the table.
• Work closely with the wider marketing team, shaping and executing plans together. What success looks like in 12 months
• Strong, well-executed presence at UK & EU tier 1 and smaller events, each run as a multi-channel campaign rather than a standalone event.
• A clear view of marketing's contribution to pipeline, tracked and reported against agreed KPIs.
• Full-funnel campaigns live across the region, with measurable ROI and revenue impact.
• A tested pipeline of new marketing initiatives feeding into the following year's plan.

Qualifications

• 5-6+ years' experience in growth, demand generation, or events marketing, ideally in fintech or B2B SaaS.
• Proven track record of running large-scale events and turning them into multi-channel campaigns.
• Experience setting and reporting against marketing KPIs, with a strong focus on ROI and pipeline contribution.
• Experience running full-funnel, outbound campaigns, including paid media.
• Comfortable managing budgets across multiple channels and initiatives.
• Strong project management skills, able to manage multiple campaigns and stakeholders at once.
• Experience working closely with sales, product, and leadership teams.
• Willingness to travel for events as needed.

Please note, candidates will need to have the right to work in the jurisdiction that they are looking to work in. We are an equal opportunities employer committed to creating an inclusive work environment. As a growing global startup, we value agility and flexibility in our working culture. If you require any accommodations during the recruitment process, please let us know