Marketing Manager - Travel eSIM

Vodafone Group; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading telecommunications company seeks a Marketing Manager for the Travelsim product. This role involves shaping marketing strategies, managing communications, and driving customer engagement. Ideal candidates possess strong analytical and leadership skills. The position is based in London, offering a dynamic environment to influence marketing for a global product. Join us to make a real impact in the telecom industry.

Benefits

Yearly bonus: 10%

28 days annual leave

Private medical and dental insurance

Charity days: 5 days per year

Enhanced maternity leave

Qualifications

• Extensive pricing and commercial experience.
• Experience managing external agencies.
• Ability to respond to market developments.

Responsibilities

• Own consumer facing propositions and marketing communications.
• Prepare briefs and input into materials.
• Manage creative and marketing agencies.
• Lead analysis of marketing campaign efficiencies.
• Create global annual marketing calendar.

Skills

Knowledge of the telecoms industry

Analytical and problem-solving skills

Strong communication skills

Stakeholder management

Leadership and strategic thinking

Job description

Join Us

At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

What you’ll do

At Vodafone, we work every day to build a better future, for a world that is more connected, inclusive and sustainable. Travelsim is Vodafone’s proposition for the hundreds of millions of international travellers that are looking for an easy and affordable solution to stay connected with friends, family or business partners while abroad, beyond their roaming plan. Travelsim is a key growth pillar at the heart of our Commercial strategy at Vodafone Group. We are breaking new ground with innovative offers and technologies like eSIM and our goal is to become the operator of choice for travellers abroad

Marketing Manager Travel Sim is a key member of the marketing team. The marketing manager will lead all consumer marketing activities & drive agency efficiencies. The role takes overall responsibility for consumer insights, marketing promotions, agency engagements & competition analysis.

The successful candidate will be a true influencer in the organisation and will help Vodafone scale its Travelsim business globally delivering superior customer experience and revenue growth, in line with Vodafone’s commercial strategy

• Own & co-create consumer facing propositions and marketing communications for Travelsim, including regional/local, segmented, time-bound promotions
• Prepare briefs and provide input into proposition materials, comms materials, guides, FAQs
• Manage creative & marketing agencies
• Liase with the functional teams and drive a robust calendar for travel eSIM’s PR & consumer insights agenda
• Lead the analysis of marketing campaign efficiencies
• Support in planning and executing the CVM agenda and loyalty schemes, in partnership with the specialist team
• Creating a global annual marketing calendar for acquisition and base marketing
• Supporting the digital marketing team with core competitive and geographical insights
• Liase with the Commercial Growth team

Who you are

• Strong knowledge of the telecoms industry and extensive pricing and commercial experience
• Excellent understanding of evolving customer attitudes in travel industry, behavioural economics, telecoms services and value perceptions
• Excellent analytical and problem-solving skills with a track record of data-driven approaches
• Ability to rapidly understand and respond to strategic implications of external market developments
• Very strong analytical, communication, influencing and stakeholder management skills
• Excellent strategic thinking and ability to lead change and execute strategy
• Ability to prioritise and demonstrating resilience
• Experienced in managing external agencies

Not a perfect fit?

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.

What's in it for you

Yearly bonus: 10%
Annual leave: 28 days + bank holidays + the opportunity to buy/sell/carry over 5 days/year
Charity days: 5 days/year
Maternity leave: 52 weeks: the first 13 weeks are fully paid, followed by 26 weeks of half pay
Private pension: You can contribute up to 5% of your basic pay with 2:1 matching from Vodafone up to 10%.
Access to: private medical, private dental, free health assessments, share save scheme
Additional discounts: Vodafone retail, gym, cinema, cycle to work, season ticket loan

Who we are

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.

Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.

Together we can.