Marketing Manager, Transworld (12-month FTC)

Bertelsmann; Greater London; On-site; GBP 40,000 - 44,000; Full time

Job summary

Transworld is seeking a Marketing Manager (12-month FTC) to lead creative, audience‑led campaigns across fiction and non‑fiction, working with authors and teams in Marketing, Publicity, Editorial and Sales to connect brilliant books with readers. You’ll champion audience insight, identify growth opportunities, and develop strategies to engage and convert audiences across platforms.

Strong digital marketing, communication, and budget management skills are essential.

Qualifications

• Significant proven experience delivering creative consumer marketing campaigns.
• Strong understanding of audience insights and consumer behaviour.
• Excellent written and verbal communication and relationship-building skills.
• Solid budget management and project coordination abilities.
• Collaborative mindset with willingness to experiment with AI and emerging tech.

Responsibilities

• Create and deliver creative, audience-led marketing campaigns across fiction and non-fiction.
• Identify audiences with greatest potential and develop strategies to reach, engage and convert them.
• Build trusted relationships with authors and agents, communicating campaign strategy and results.
• Champion audience-first thinking and share learnings across the team.
• Bring audience insights to wider publishing conversations, including acquisitions and opportunities.

Job description

Marketing Manager, Transworld (12-month FTC)

Company Description

We’re looking for a Marketing Manager to join the Transworld Marketing team in an exciting role that combines standout book marketing with a broader opportunity to help shape how we understand, reach and grow our audiences.

Job Description

About Transworld

Home to bestselling and award‑winning authors across fiction and non‑fiction, Transworld publishes an incredibly varied range of books – from the biggest commercial brands, including Dan Brown and Lee Child, and landmark, conversation‑starting non‑fiction such as Nobody’s Girl by Virginia Roberts Giuffre, to literary bestsellers and exciting new voices such as Lost Lambs by Madeline Cash.

The role

At its heart, this is a campaign marketing role. You’ll lead creative, ambitious and commercially effective campaigns across a portfolio of non‑fiction and fiction titles, working closely with authors and colleagues across Marketing, Publicity, Editorial and Sales to connect brilliant books with the readers who will love them.

But you’ll also become a key audience voice within the Transworld Marketing team, helping us deepen our knowledge of our readers and put audience thinking at the heart of our campaigns. We want to lead the way in understanding not only who is buying our books, but who could be: where those audiences spend their time, what they care about, which communities they belong to and what will make them discover, engage with and ultimately buy a book.

Key responsibilities:

• Create and deliver creative, audience‑led marketing campaigns across non‑fiction and fiction.
• Identify the audiences with the greatest potential for our books and develop creative strategies to reach, engage and convert them.
• Build trusted relationships with authors and agents, confidently communicating campaign strategy and results.
• Champion audience‑first thinking, spotting consumer, cultural, social and platform trends, identifying opportunities for our books and authors, and sharing learning and best practice across the team.
• Bring audience insight to wider publishing conversations, including acquisitions, new publishing opportunities and strategic projects.

What you’ll bring

You don’t need to have worked in publishing before. We’re really interested in hearing from marketers in other industries who can bring fresh thinking and experience of growing and engaging audiences.

We’re looking for someone who is first and foremost a great marketer – creative, commercially minded and excited about finding the right audience for an idea.

This is an opportunity to work on major campaigns across an extraordinarily varied publishing list while developing a broader specialism in audience expansion – helping us understand where our future readers are and how we can reach them.

Over time, we’d love this person to become a recognised Audience Lead within our Marketing team, sharing expertise and championing new approaches, always with audience insight at the heart of our marketing.

• Significant proven experience of delivering creative, effective consumer marketing campaigns, balancing strategic thinking with hands‑on delivery.
• A genuine fascination with audiences, culture and consumer behaviour, with experience using data and insight to improve campaign performance.
• Strong digital marketing knowledge across social platforms, content, creators and paid media.
• Excellent communication and relationship‑building skills, with the confidence to work with authors, agents and stakeholders.
• Strong commercial judgement and budget management, alongside excellent organisation and the ability to manage multiple campaigns and priorities.
• A collaborative mindset, with a willingness to share ideas, expertise and learning, and curiosity to experiment with AI and emerging technology.
• Experience in publishing, media, entertainment, consumer brands, retail, technology or another audience‑led business.

£40,000 - £44,000 dependent on how your skills and experience align to the role, plus bonus and benefits.

AI

Here at Penguin, we believe in the power of authenticity and human creativity. When you apply for a position, we want to encourage you to showcase your unique voice. Throughout our recruitment process, please share your own thoughts, experiences, and skills. This helps us get a true sense of who you are and what you might bring to our team. We celebrate creativity and diverse perspectives, so please be yourself! While we recognise AI tools can be helpful, we recommend using them thoughtfully to ensure your responses reflect you.

Disability Confident

As a Disability Confident Committed organisation, we offer interviews to candidates with a disability who meet the essential criteria for the role, and opt‑in on their application form. The essential criteria for this role are listed as part of the ‘What you’ll bring’ section. There may be times when the volume of applications means we cannot take all eligible candidates to interview.

We encourage you to tell us about any reasonable adjustments you may need by emailing [e-mail]. Remember, you only need to share what you are comfortable with, for us to support your request.

While our offices across the UK are places to connect, collaborate and celebrate with colleagues, we recognise that flexibility around where you work is just as important. For this role we expect that you will work three days a week in the office.

Additional Information

Disclosure requirements pertaining to the collection of your personal data:

Responsible for processing the information provided in your application is the company specified in the job advertisement, with its registered office as indicated. The company processes your data for the purpose of establishing an employment relationship on the basis of Art. 6 (1) b GDPR / Section 26 (1) sentence 1 BDSG.

The retention period for your data is determined by the statutory time limits applicable in the respective country, beginning upon completion of the recruitment process. You can find these here .

You can contact the company’s Data Protection Officer at the above‑mentioned postal address.

Further information on data protection and your rights can be found here .