Marketing Manager – Subscriptions

Multiple brands; City Of London; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A growing media group in London is seeking a marketing professional to enhance subscription experiences for leading brands. This full-time hybrid role involves crafting innovative marketing campaigns and developing customer engagement strategies. Candidates should have experience in publishing, excellent communication skills, and strong analytical abilities. The position offers opportunities for career growth and a comprehensive benefits package.

Benefits

25 days of holiday

Health plan

Life assurance

Cycle-to-work scheme

Discounted gym memberships

Retail discount vouchers

Rail season ticket loans

Private virtual GP access

Pension scheme

Income protection

Continuous learning & development

One paid volunteer day

Summer and Winter parties

Work from home during August

In-house Excellence Awards

Qualifications

• Qualified marketing professional with experience in publishing and direct marketing.
• Strong analytical skills with data packages.
• Excellent verbal and written communication skills.

Responsibilities

• Craft and execute innovative marketing campaigns.
• Enhance the subscription experience for industry-leading brands.
• Develop strategies for customer acquisition and retention.

Skills

Publishing experience

Direct marketing

Verbal and written communication skills

Analytical skills

Intermediate use of Excel/data packages

Database structure understanding

Campaign management

Digital marketing

Tools

Google Analytics

Webtrends

Job description

Trading as emap for its B2B division, Metropolis International is a fast‑growing business, privately owned Media Group with over £50m of annual revenue, structured in two divisions – consumer media, and business‑to‑business media. In both parts of the business, we run print magazines, digital content and both face‑to‑face and virtual awards, conferences, and other events. Metropolis is actively looking at acquiring more media businesses. We employ over 530 people in offices in West London, Croydon, Fleet Street, Devon and Dublin.

This role encompasses the dynamic field of subscription marketing for one of our esteemed portfolios, FABS, featuring leading brands such as Architect’s Journal, Architectural Review, and MRW. As a key player in our team, you will be at the forefront of driving strategic initiatives to enhance the subscription experience for these influential publications.

Titles in the portfolio can change depending on the needs of the business.

Why join us

• You will be working in a dynamic and innovative environment. Become an integral part of a team that values creativity and actively embraces innovation.
• Collaborate with leading brands: Work closely with some of the most prestigious and recognised brands in the industry, gaining invaluable experience and exposure.
• Commitment to your career growth: We are dedicated to investing in your professional development, offering a range of opportunities and resources to foster your continuous growth.
• Meaningful impact: Your contributions will play a pivotal role in not just our success, but also in the success of our esteemed partners.

Key Responsibilities

• Craft and execute innovative multi‑channel marketing campaigns.
• Work closely with industry‑leading brands to enhance their subscription experience.
• Develop and implement strategies for customer acquisition, retention and engagement.
• Foster group access initiatives to broaden our market reach.
• Create compelling, needs‑based campaigns that articulate the value of our brands.
• Produce reports containing key statistics in figures to share with internal stakeholders.

Skills and experience

• A qualified marketing professional with experience in publishing and direct marketing.
• Excellent verbal and written communication skills.
• Strong analytical skills and use of Excel / data packages, at an intermediate level or above.
• Excellent understanding of database structure and campaign marketing to meet KPIs.
• Understanding of web analytics (Webtrends, Google Analytics or equivalent packages useful).
• Campaign management and digital marketing.

Core competencies

• Possess a good knowledge of online audience behaviours.
• Talent for spotting opportunities and transform ideas into practical reality.
• Ability to review existing challenges and generate fresh solutions.

Personal attributes

• Collaborative team player.
• Ideas and target driven.
• Analytical with the ability to read and interpret data.
• Innovative and creative.
• Extremely well organised with the ability to manage and prioritise a diverse workload effectively meeting tight deadlines.
• Strong interpersonal skills with the ability to build positive relationships cross‑functionally, and at all levels.

Learning & Development

At emap, we believe that employee learning and development are the key drivers of our success. To ensure continuous growth and meet the ever‑changing demands of the workplace, we provide an environment that fosters continuous development for our employees.

Our employees are encouraged to identify their areas of personal and professional development aligned with our strategic areas, including management development, health, safety & wellbeing, sales, events management, marketing strategy, editorial, and information technology. We have a structured framework designed to help equip our employees with the necessary knowledge, skills, and behaviours to excel in their job roles, contributing to achieving our organisational objectives.

To support our employees’ career development, we have designed specialised programs, as well as other stand‑alone role‑specific and generic courses, under the emap academy.

This exciting position is a full‑time hybrid role. 2 days in the office, 3 days from home. This could change over time depending on business needs.

Benefits

• 25 days of holiday per year (with the option to buy or sell).
• Health plan.
• Life assurance.
• Cycle‑to‑work scheme.
• Discounted gym memberships.
• Retail discount vouchers.
• Rail season ticket loans.
• Private virtual GP access.
• Pension scheme.
• Income protection and more.
• Continuous learning & development opportunities.
• Seasonal flu jabs on site.
• One paid volunteer day per year.
• Summer and Winter parties.
• Work from home during August.
• In‑house Excellence Awards and other innovation projects.