Marketing Manager (Remote/WFH)

BITHUMB LABS PTE. LTD.; Penarth, High Street; Remote; GBP 30,000 - 36,000; Full time

Benefits offered by this job

100% remote work

Monthly connectivity allowance SGD 50

Home office allowance SGD 500 per year

Self-improvement allowance SGD 500 per

Annual leave 16 days

Medical leave 16 days

Hospitalisation leave 60 days

Job summary

BITHUMB LABS PTE. LTD. is seeking a Marketing Manager to spearhead a new digital marketing and branding service. You will shape the offering, define pricing inputs, and align product development with growth strategies.

This founding role offers ownership of brand positioning, GTM plans, and aggressive user acquisition, with 100% remote work and a clear path to leadership as the service scales.

Qualifications

• Minimum 3 years in marketing, with proven experience in digital product marketing.
• Track record of growing user acquisition and retention for digital products.
• Hands-on experience with paid media, SEO, and performance marketing.
• Strong brand strategy and storytelling skills.
• Comfort with analytics and using data to make decisions.
• Ability to build something from scratch and work independently.
• Excellent written and spoken English.
• Legally able to work in Singapore (Singapore Citizen or PR only)

Responsibilities

• Define and package the marketing and branding service, including offerings and pricing.
• Develop brand positioning, messaging, and identity direction for client digital products.
• Create go-to-market strategies and launch plans for new and existing products.
• Plan and run user acquisition across channels (search, paid social, content, influencer, referral, partnerships, and store or platform optimization).
• Own growth targets: sign-ups, activation, retention, and CAC.
• Leverage feedback, reviews, and usage data to optimize campaigns and positioning.
• Coordinate with development teams to keep product, roadmap, and marketing aligned.
• Create case studies, playbooks, and sales collateral.
• Manage budgets, agencies, freelancers, and growing team members.
• Report performance and advise on scaling effective tactics.

Skills

Digital marketing

Paid media

SEO

Performance marketing

Brand strategy

Storytelling

Analytics

Independent work

English proficiency

Tools

Google Ads

Meta Ads

GA4

HubSpot

Mobile attribution platforms

Job description

About the Role

We’re launching a new service that takes over digital marketing and branding for our clients, and we need someone to spearhead it. As Marketing Manager, you’ll build the service from the ground up: shaping the offering, developing brand and go-to-market strategies for client digital products, and driving user acquisition and growth. You’ll work closely with our development teams so that what we build and how we market it fit together.

This is a founding role with real ownership: you’ll define how the service works, what it offers, and how it grows.

Key Responsibilities

• Define and package the marketing and branding service, including offerings, deliverables, and pricing inputs
• Develop brand positioning, messaging, and identity direction for client digital products
• Build go-to-market strategies and launch plans for new and existing products
• Plan and run user acquisition across channels (search, paid social, content, influencer, referral, partnerships, and store or platform optimization)
• Own growth targets such as sign-ups, activation, retention, and cost per acquisition
• Use user feedback, reviews, and usage data to guide campaigns and positioning
• Work with development teams so product, roadmap, and marketing stay aligned
• Build case studies, playbooks, and collateral to support the sales team
• Manage budgets, agencies, freelancers, and (as the team grows) direct reports
• Report on performance and recommend how to scale what works

What We’re Looking For

Required

• Minimum 3 years in marketing, with proven experience in digital product marketing
• Track record of growing user acquisition and retention for digital products
• Hands-on experience with paid media, SEO, and performance marketing
• Strong brand strategy and storytelling skills
• Comfort with analytics and using data to make decisions
• Ability to build something from scratch and work independently
• Excellent written and spoken English
• Legally able to work in Singapore (Singapore Citizen or PR only)

Nice to Have

• Experience in an agency, consultancy, or B2B services environment
• Experience launching a new product, service, or business line
• Familiarity with tools such as Google Ads, Meta Ads, GA4, HubSpot, and mobile attribution platforms
• Understanding of UX and product development cycles
• Experience managing teams or external partners
• Experience working remotely

Skills and Qualities

• Strategic: you connect brand, product, and growth
• Entrepreneurial: you’re comfortable with ambiguity and ownership
• Results-driven: you set targets and measure outcomes
• Collaborative: you work well with developers and sales teams
• Creative and analytical: you balance both

Support and Growth

• A new service line with leadership backing
• Close collaboration with our development and insights teams
• Budget for tools, campaigns, and external support: [to be confirmed]
• Clear path to Head of Marketing or Growth as the service scales

Compensation and Benefits

• Salary: SGD 4500 to 5500 per month, before CPF
• Connectivity Allowance: SGD 50 per month
• Home Office Allowance: SGD 500 per year
• Self-Improvement Allowance: SGD 500 per year
• Monthly Care Pack
• 100% remote work
• 16 days Annual Leave + 16 days Medical Leave + 60 days hospitalization leave