Marketing Manager, Premier Customer Engagement

NatWest Group; Manchester; On-site; GBP 50,000 - 65,000; Full time

Job summary

A leading financial institution in the United Kingdom is seeking a Marketing Manager for Premier Customer Engagement. This role involves developing and executing marketing strategies aimed at affluent customers, managing campaigns, and working closely with stakeholders. The ideal candidate should have a strong background in customer marketing, excellent communication skills, and the ability to manage multiple projects effectively.

Qualifications

• Experience in developing customer marketing strategies.
• Proven history of working with affluent customer segments.
• Ability to deliver cross-channel customer communications.

Responsibilities

• Develop marketing strategies and briefs for customer engagement.
• Manage marketing campaign budgets and track effectiveness.
• Collaborate with stakeholders to align on campaign goals.

Skills

Customer marketing experience

Data analysis

Communication skills

Attention to detail

Stakeholder management

Creative thinking

Job description

Join us as a Marketing Manager, Premier Customer Engagement

• This is a valuable development opportunity which will give you the chance to use and improve your creativity and communication skills
• You’ll be leading the development of customer marketing and communications activity to support our Premier Marketing strategy
• Joining a collaborative and influential team who operate in a fast moving environment, you can expect lots of variety and great visibility for you and your work
• We're offering this role for a period on 12 months

What you'll do

As a Customer Engagement Marketing Manager, you’ll be developing and delivering marketing strategies and briefs that support the priorities of our business. You’ll have the opportunity to contribute to the overall planning process across the Marketing team, and build strong relationships with a variety of key stakeholders across the Marketing function and wider marketing teams.

Day-to-day, you’ll be:

• Delivering the end to end onboarding, lifecycle and engagement strategy customer communications for Premier
• Delivering against the brief, at all stages of the campaign development and implementation
• Working closely with business stakeholders and D&A on customer targeting
• Distributing and managing the sign off all campaigns
• Measuring the effectiveness of campaigns and sharing key results
• Managing and tracking marketing campaign budgets, making sure targets are reached and spend is tracked accurately
• Leveraging our strategic partnerships to make sure that our activity such as brief development, marketing planning and delivery management, reflects leading thinking and best practices

The skills you'll need

We’re looking for someone with a successful background in customer marketing and experience of the affluent customer segment and market. You'll be able to demonstrate experience of delivering end-to-end engagement strategy and cross-channel customer communications. Together with a strong ability to understand and use data and insight to identify customer needs, build target audiences, generate a message matrix, tracking, reporting and optimisation. You’ll bring fresh thinking and creativity to your work, paired with knowledge of marketing strategies, models and practices.

Along with this, you’ll need:

• The ability to manage multiple stakeholders
• Excellent attention to detail
• Good communication skills
• Networking and influencing skills