Marketing Manager, Premier Customer Engagement

NatWest Group; City of Edinburgh; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading financial services provider in the UK is seeking a Marketing Manager for Premier Customer Engagement. This role involves developing and delivering impactful marketing strategies, leading customer communications, and managing campaign budgets. Candidates should have experience in customer marketing, excellent stakeholder management skills, and the ability to derive insights from data. A collaborative environment promises variety and visibility for your contributions. This is a fixed-term position for 12 months.

Qualifications

• Background in customer marketing.
• Experience with affluent customer segments.
• Ability to analyse data to identify customer needs.

Responsibilities

• Develop marketing strategies and briefs.
• Lead customer communications for Premier.
• Measure effectiveness of marketing campaigns.

Skills

Customer marketing

Cross-channel communications

Data analysis

Stakeholder management

Creativity

Attention to detail

Job description

Join us as a Marketing Manager, Premier Customer Engagement

• This is a valuable development opportunity which will give you the chance to use and improve your creativity and communication skills
• You’ll be leading the development of customer marketing and communications activity to support our Premier Marketing strategy
• Joining a collaborative and influential team who operate in a fast moving environment, you can expect lots of variety and great visibility for you and your work
• We're offering this role for a period on 12 months

What you'll do

As a Customer Engagement Marketing Manager, you’ll be developing and delivering marketing strategies and briefs that support the priorities of our business. You’ll have the opportunity to contribute to the overall planning process across the Marketing team, and build strong relationships with a variety of key stakeholders across the Marketing function and wider marketing teams.

Day-to-day, you’ll be:

• Delivering the end to end onboarding, lifecycle and engagement strategy customer communications for Premier
• Delivering against the brief, at all stages of the campaign development and implementation
• Working closely with business stakeholders and D&A on customer targeting
• Distributing and managing the sign off all campaigns
• Measuring the effectiveness of campaigns and sharing key results
• Managing and tracking marketing campaign budgets, making sure targets are reached and spend is tracked accurately
• Leveraging our strategic partnerships to make sure that our activity such as brief development, marketing planning and delivery management, reflects leading thinking and best practices

The skills you'll need

We’re looking for someone with a successful background in customer marketing and experience of the affluent customer segment and market. You'll be able to demonstrate experience of delivering end-to-end engagement strategy and cross-channel customer communications. Together with a strong ability to understand and use data and insight to identify customer needs, build target audiences, generate a message matrix, tracking, reporting and optimisation. You’ll bring fresh thinking and creativity to your work, paired with knowledge of marketing strategies, models and practices.

Along with this, you’ll need:

• The ability to manage multiple stakeholders
• Excellent attention to detail
• Good communication skills
• Networking and influencing skills