Marketing Manager ( Paid Media)

Vertical Advantage; Reading; On-site; GBP 38,000 - 50,000; Full time

Job summary

A leading not-for-profit organization is seeking a Marketing Manager in Reading to develop and manage marketing strategies, create high-quality content, and analyze marketing campaign performance. The ideal candidate must have significant experience in digital marketing, especially within the FMCG/Retail sector. This full-time role offers the opportunity to enhance brand identity and drive impactful marketing campaigns.

Qualifications

• Significant expertise in executing successful paid and owned media initiatives.
• Experience in implementing digital marketing and eCRM strategies.
• Background in FMCG/Retail or agency handling FMCG/Retail clients.

Responsibilities

• Develop and manage strategies for both paid and owned media.
• Create and manage compelling content including blog posts and videos.
• Track performance of marketing campaigns and offer insights for optimization.

Skills

Digital marketing

Content creation

Data analysis

Lead generation

Tools

CRM platforms

Job description

We are currently recruiting a Marketing Manager to join a well established Not-for-Profit Organisation. The charity operates within the FMCG/retail industry and provides a variety of services for people working within that space.

Your key responsibilities will include:

• Developing and managing strategies for both paid and owned media
• Creating compelling, high-quality content such as blog posts, whitepapers, videos, product demos, case studies, and social media updates
• Tracking the performance of marketing campaigns, analysing results, and offering actionable insights for optimization

The ideal candidate will bring significant expertise in:

• Executing successful paid and owned media initiatives
• Implementing digital marketing and eCRM strategies
• Designing and launching effective lead generation campaigns
• Building brand identity and managing event planning
• Proficiency with CRM platforms and strong data analysis capabilities is essential

The ideal candidate will come from an FMCG/Retail background or agency (working with FMCG/Retail clients) - This is a must

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Advertising

Industries

• Non-profit Organizations
• Food and Beverage Services
• Marketing Services