Marketing Manager (Mat-Cover)

VMA Group; Newbury; On-site; GBP 40,000 - 60,000; Full time

Job summary

A company in smart energy and technology is seeking a Marketing Manager in Newbury. This role involves owning the marketing strategy for core brands, leading multi-channel campaigns, and engaging with various stakeholders. Candidates should have strong B2B marketing experience, especially in digital tools. This is a 12-month fixed-term contract starting December.

Qualifications

• Strong marketing communication experience required.
• Expertise in digital marketing tools is essential.
• Ability to develop customer-centred campaigns needed.

Responsibilities

• Build and deliver the annual marketing & comms plan.
• Own segmentation, positioning, and messaging for customers.
• Develop high-impact digital campaigns involving various channels.
• Create compelling content across different customer journey stages.
• Conduct market and competitor insights for value propositions.
• Manage CRM databases for integrated demand-generation efforts.
• Support PR and media engagement to strengthen reputation.

Skills

Strong marketing & communications experience in a B2B environment

Expertise in digital marketing tools

Excellent written and verbal communication

Ability to turn insight into customer-centred campaigns

Strategic thinker

Comfortable in a dynamic setting with multiple stakeholders

Education

CIM or postgraduate marketing qualification

Tools

CRM

Job description

VMA GROUP and Jack Pascoe are supporting a forward-thinking group of businesses operating in the smart energy and home technology sector. Our clients provide innovative digital solutions that help households reduce energy use, lower carbon emissions, and transition to smarter living. To accelerate growth across their product portfolio, they are looking for a Marketing Manager to take ownership of marketing strategy and execution for two core technology brands.

This will be a 12-month Fixed-term contract opportunity, as maternity cover, starting in December.

The Opportunity

This role is ideal for a commercially-minded marketer who can balance strategy, creativity, and hands-on delivery. You’ll own the full marketing mix, defining customer segmentation, shaping the value proposition, and delivering multi-channel campaigns that generate real demand and measurable commercial impact.

You’ll work closely with sales, commercial, product, and external agencies to build a strong market presence and support new product growth in a rapidly evolving sector.

What You’ll Lead

• Build and deliver the annual marketing & comms plan with clear KPIs
• Own segmentation, positioning, and messaging for target customer groups
• Develop high-impact digital campaigns: paid & organic search, paid & organic social, automation, email
• Create compelling content across the customer journey: thought leadership, case studies, blogs, events and more
• Conduct market and competitor insights to sharpen value propositions
• Manage CRM/contact databases and run integrated demand-generation efforts
• Maintain brand consistency and guardianship across visual and written communications
• Manage website and social content, driving engagement and conversion
• Support PR and media engagement to strengthen reputation and category leadership

You’ll be joining a fast-scaling, innovative environment where you can bring creativity and push boundaries while owning delivery from concept to measurement.

What You Bring

Essential

• Strong marketing & communications experience in a B2B environment
• Expertise in digital marketing tools, including CRM and paid media activation
• Ability to turn insight into customer-centred campaigns that convert
• Excellent written and verbal communication, able to craft clear, engaging content
• Comfortable working in a dynamic, growth-oriented setting with multiple stakeholders
• Strategic thinker with the drive to execute hands-on work

Desirable

• Experience in energy tech, utilities, housebuilding, or related sustainability sectors
• Understanding of carbon reduction, electrification, and smart home technologies
• CIM or postgraduate marketing qualification

Role Level

First-line leadership, without line management initially, is ideal for someone stepping up to shape and influence marketing direction.