Marketing manager in fragrance

Molton Brown; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Flexible working

Competitive salaries

Health and wellbeing offers

Pension / retirement options dependent

Insurance options

Learning and development opportunities

Job summary

Molton Brown seeks a senior marketing leader to develop and deliver integrated UK and Ireland marketing plans, translating global campaigns into scalable activation strategies with local teams. You will oversee PR, influencer and media agency partners, ensuring consistent brand execution and strong commercial impact across channels.

You will guide brand partnerships, manage budgets, and lead a high-performing team dedicated to elevating brand desirability and retail performance in the UK &

Qualifications

• Degree educated or equivalent with 7+ years in marketing.
• Experience delivering integrated multi-channel brand marketing strategies.

Responsibilities

• Develop and lead integrated UK and Ireland marketing plans aligned to global calendar and business objectives.
• Translate global campaigns into scalable activation strategies with local teams for consistent brand execution.
• Lead PR/influencer and media agency partners to build brand awareness and customer acquisition.
• Oversee campaign delivery across paid and earned channels with clear performance measures and optimisation.

Skills

Brand marketing

Campaign activation

Agency management

Retail marketing

Partnership development

Budget management

Team leadership

Education

Marketing degree or equivalent

Degree educated

Job description

Описание:

Born on South Molton Street, London in 1971, Molton Brown is an icon of uniquely British style. Today, Molton Brown is one of the leading global brands in Kao´s global cosmetics portfolio. Growing from small-scale artisans into the international fragrance brand it is today, its pioneering presence is felt in our stores and websites, travel retail, luxury department stores and the most esteemed hotels around the world.

Задачи:

• Develop and lead integrated UK and Ireland marketing plans aligned to the global marketing calendar and business objectives.
• Translate global campaigns and new product launches into scalable activation strategies and plans working with the Marketing Director, global and local teams to ensure consistent brand execution and commercial impact.
• Lead PR/ influencer and media agency partners, developing integrated strategies and annual plans that build brand awareness, desirability and customer acquisition.
• Oversee campaign delivery across paid and earned channels, ensuring effective integration, clear performance measures and continuous optimisation.
• Provide strategic direction to the Brand Manager on UK and Ireland retail marketing plans.
• Oversee the development and execution of retail engagement initiatives across standalone stores and outlets, including in-store materials, communications, events and activations, ensuring consistent brand experiences that strengthen customer engagement and support commercial performance.
• Develop and lead the brand partnerships strategy, identifying and securing partnerships that strengthen brand desirability, increase awareness and drive customer acquisition.
• Lead partnership development and activation, ensuring alignment with brand positioning, marketing priorities and commercial objectives, and evaluate performance to inform future opportunities.
• Manage marketing budgets, investment allocation and performance reporting, ensuring effective governance and value from marketing spend.
• Lead, develop and inspire direct reports, setting clear objectives, supporting professional development and conducting regular performance reviews.
• Oversee global activation tools and programmes to drive consistency, efficiency and effective implementation across markets.

Требования:

• Degree educated or equivalent 7+ years relevant marketing experience, ideally within the beauty, fragrance or luxury consumer sector.
• Experience developing and delivering integrated, multi-channel brand marketing strategies and campaign activations.
• Experience working within a global brand or multi-market business, translating global strategies into effective local execution.
• Proven experience managing agency partners across media, public relations, influencer marketing and experiential activations.
• Experience developing retail engagement plans and brand partnerships that drive consumer engagement, brand desirability and commercial performance.
• Strong project management skills, with experience managing budgets, multiple stakeholders and cross-functional teams.
• Management experience Strategy development, long term as well as tactical thinking.
• Demonstrable business and consumer focus and ability to turn insight into actionable projects Excellent analytical, communication and presentation skills.
• Highly organised with strong attention to detail Proactive with a high level of initiative and a clear focus on delivering tangible results.
• A team player, collaborative in nature.
• Consumer obsessed.
• Passionate about product, brand and retailing Strong project management skills.

Условия:

This role is a full time position on a 4-5 month fixed term contract.

An entrepreneurial environment where passionate and innovative teams come together. Respect, teamwork and collaboration are at the heart of how we work.

A workplace culture that prioritises employee wellbeing, with opportunities to get involved in initiatives such as Mental Health First Aiders, the Charity Committee, and DE&I communities (region dependant)

• flexible working
• competitive salaries
• health and wellbeing offers
• pension / retirement options dependant on location
• insurance options
• and more… Learning and development opportunities