Marketing Manager - Events

Lipton Media; Dorking; Hybrid; GBP 40,000 - 48,000; Full time

Job summary

A leading independent media events business is seeking a Marketing Manager – Events in Dorking, UK. The role involves managing and implementing marketing campaigns, driving visitor registrations, and generating leads. Successful candidates will have a background in B2B exhibition event marketing with a strong grasp of email marketing and digital advertising. This position offers a salary between £40,000 - £48,000 plus a bonus and excellent benefits with hybrid working options.

Benefits

Bonus

Excellent Benefits

Qualifications

• 3 years of B2B exhibition event marketing experience.
• Strong grasp of email marketing, digital advertising, and CRM platforms.
• Proven success in driving attendance to B2B conferences.
• Understanding of cost control and cost management.
• Creative problem-solving and copywriting skills.
• Analytical mindset with experience in campaign performance analysis.

Responsibilities

• Manage and implement marketing campaigns to drive traffic to events.
• Building databases and setting up email campaigns.
• Negotiating partnerships and relationship building with associations.
• Budget management for cost-effective campaign planning.
• Utilise AI platforms to reach target markets.

Skills

B2B exhibition event marketing

Email marketing

Digital advertising

CRM platforms

Budget management

Copywriting

Analytical skills

Education

Degree level education

Job description

Marketing Manager – Events

£40,000 - £48,000 + Bonus + Excellent Benefits

Hybrid Working – Surrey

Overview

Leading independent media events business seeks highly talented Events Marketing Manager to lead across their flagship Aviation portfolio.

The Role

Manage and implement marketing campaigns that create awareness and drive traffic to events, generate visitor registrations, and generate leads for the sales team.

Activities include

• Building databases, setting up email campaigns, scheduling social media posts, negotiating partnerships, building websites, creating campaign performance reports and more.
• Campaign planning, execution, and analysis: setting up email campaigns, planning social posts, reviewing performance to optimise campaigns.
• Negotiating partnerships and relationship building with associations and media.
• Budget management and cost‑effective campaign planning to hit targets.
• Data research and building, utilising their database and AI platforms to reach target markets.
• Becoming fully immersed in CRM, AI and marketing automation systems; expert on Facebook, Google, and LinkedIn advertising.

Experience Required

• 3 years of B2B exhibition event marketing experience.
• A strong grasp of email marketing, digital advertising, and CRM platforms.
• Proven success in driving attendance to B2B conferences.
• Ideally educated to degree level.
• Understanding of cost control and cost management.
• Creative: looking for solutions, writing great copy, briefing designers, team members and suppliers.
• Analytical: obsessive about data, understand segmentation and able to analyse campaign performance to make data‑informed decisions quickly.
• Copywriting that sells, understands the role of different media and channels, and can bring their own expertise.