Marketing Manager, EMEA New

Epic Games, Inc.; City of Westminster; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading game development company is seeking a Marketing Manager to lead marketing strategies across the EMEA region. You will localize global strategies and execute campaigns to engage players. Ideal candidates should have 5 to 8+ years of marketing experience, particularly in gaming or digital consumer brands. Strong budget management and stakeholder skills are essential for driving impactful campaigns.

Benefits

Inclusive work culture

Collaborative environment

Qualifications

• 5 to 8+ years of experience in marketing, ideally within gaming or entertainment.
• Experience managing agencies and budgets.
• Proven ability to execute go-to-market strategies for the EMEA region.

Responsibilities

• Develop regional marketing strategy and go-to-market plans.
• Own campaign planning and execution for the EMEA region.
• Manage budgets and partnerships to drive measurable ROI.

Skills

Marketing strategy development

Budget management

Stakeholder management

Digital marketing knowledge

Communication skills

Job description

Epic Games is seeking a Marketing Manager for the EMEA regions to lead and own go-to-market strategy and execution across multiple countries. You'll take global marketing frameworks and translate them into culturally relevant, integrated campaigns that engage players through social, creators, in‑game activations, and partners. You will own end‑to‑end planning, budgeting, and optimization process to drive measurable impact while ensuring strong alignment across global and regional stakeholders. In this role, you will

Responsibilities

• Develop regional marketing strategy and GTM plans that localize global priorities into market‑specific, culturally sharp activations.
• Own country‑level campaign planning and execution, shaping creative, messaging, and go‑to‑market approach to drive awareness, engagement, and player growth.
• Manage budgets, agencies, and partnerships to ensure efficient resource allocation, accountability, and measurable ROI across all channels.
• Serve as the regional connector across Communications, Creator Partnerships, Legal/Privacy, and Platform teams to ensure campaign alignment, compliance, and seamless execution.
• Act as the regional marketing lead, representing the voice of local players, aligning global and regional teams, and translating market insights into future campaign planning.

Qualifications

• 5 to 8+ years of experience in marketing, brand, or publishing roles, ideally within gaming, entertainment, or digital consumer brands.
• Proven ability to develop and execute go‑to‑market strategies tailored to the EMEA region.
• Experience managing agencies, budgets, and marketing programs, with an ability to keep accountability and manage performance.
• Exceptional communication, organization, and stakeholder management skills, with the ability to influence across teams and regions.
• Deep understanding of digital marketing channels, social platforms, and creator ecosystems relevant to EMEA audiences.
• Passion for gaming and digital culture, with sensitivity to cultural nuances and player behaviors across regions.
• Multi‑market experience or language fluency strongly preferred.

About Epic

At the core of Epic's success are talented, passionate people. Epic prides itself on creating a collaborative, welcoming, and creative environment. Whether it's building award‑winning games or crafting engine technology that enables others to make visually stunning interactive experiences, we're always innovating. Being Epic means being a part of a team that continually strives to do right by our community and users. We're constantly innovating to raise the bar of engine and game development.

Epic Games spans across 25 countries with 46 studios and 4,500+ employees globally. For over 25 years, we've been making award‑winning games and engine technology that empower others to make visually stunning games and 3D content that bring environments to life like never before. Epic's award‑winning Unreal Engine technology not only provides game developers the ability to build high‑fidelity, interactive experiences for PC, console, mobile, and VR, it is also a tool being embraced by content creators across a variety of industries such as media and entertainment, automotive, and architectural design. As we continue to build our Engine technology and develop remarkable games, we strive to build teams of world‑class talent. Like what you hear? Come be a part of something Epic!

Epic Games deeply values diverse teams and an inclusive work culture, and we are proud to be an Equal Opportunity employer. Learn more about our Equal Employment Opportunity (EEO) Policy here.