Marketing Manager, EMEA

Yotpo; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

Yotpo is leading the next era of trust and loyalty in eCommerce. We are seeking a Marketing Manager, EMEA to craft and execute a bold regional marketing plan, build engaging events, and forge strategic partnerships that drive pipeline and growth across the Europe, Middle East, and Africa markets.

You will report to Demand Generation and collaborate with Sales, Partnerships, Product Marketing, Brand, Customer Success, and Marketing Operations.

Qualifications

• 4+ years of B2B marketing experience in SaaS/tech/eCommerce.
• Experience building regional/demand-generation strategies.
• Strong understanding of B2B funnels, integrated campaigns, content marketing, and ABM.
• Hands-on HubSpot experience: email creation, segmentation, automation, campaign management.
• Cross-functional project management in fast-moving, international environments.
• Familiarity with Salesforce and marketing tech ecosystem.
• Willingness to travel across EMEA for events and activations.

Responsibilities

• Own the EMEA marketing strategy and regional plan.
• Create events, executive dinners, roundtables, and conferences from concept to follow-up.
• Develop partnerships with technology partners, agencies, platforms, and ecosystem leaders.
• Drive integrated demand-generation campaigns spanning digital, content, events, and partners.
• Manage campaigns from brief through launch, ensuring on-time, on-brand delivery.
• Measure and optimize performance across registrations, attendance, MQLs, pipeline, and ROI.
• Build deep market understanding and sharpen positioning for Yotpo.

Skills

B2B marketing

Demand-generation

Event marketing

Campaign management

Cross-functional collaboration

Data-driven decisions

Tools

HubSpot

Salesforce

Job description

Yotpo is leading the next era of trust and loyalty in eCommerce. With AI-powered Reviews and Loyalty solutions, we help brands turn browsers into customers and customers into advocates. Through deep integrations across the eCommerce ecosystem and the trust of over 30,000 global brands, Yotpo delivers seamless omnichannel experiences that increase conversion, strengthen customer relationships, and drive profitable, long-term growth.

We’re looking for a Marketing Manager, EMEA to lead high-impact marketing across the region. You’ll build the strategy and bring it to life through integrated campaigns, memorable events, and creative partner programs that generate demand, strengthen our brand, and help accelerate revenue.

This is a visible, influential role for someone who enjoys bringing people together- whether that means launching a full-funnel campaign, creating a must-attend industry event, activating a strategic technology partner, or helping Sales turn market excitement into pipeline.

You’ll report to the VP of Demand Generation and work closely with teams across Sales, Partnerships, Product Marketing, Brand, Customer Success, and Marketing Operations. The ideal candidate combines strategic thinking with hands-on execution, commercial instinct, creative energy, and a natural ability to get people excited about what’s possible.

What You’ll Do

Own the EMEA marketing strategy. Develop and execute an ambitious regional marketing plan that builds Yotpo’s presence, engages priority audiences, and drives qualified pipeline across key EMEA markets.

Create events people genuinely want to attend. Lead Yotpo-hosted events, executive dinners, roundtables, customer gatherings, trade shows, and industry conferences from concept and audience strategy through promotion, execution, and follow-up. You’ll turn every event into an experience that creates conversation, builds relationships, and drives measurable business impact.

Make partnerships a growth engine. Work closely with strategic technology partners, agencies, platforms, and ecosystem leaders to create joint campaigns, co-hosted events, content, webinars, and other high-impact activations. Build programs that expand our reach, deepen relationships, and generate shared pipeline.

Drive integrated demand-generation campaigns. Build full-funnel programs that connect digital campaigns, content, events, partners, and Sales activation from top-of-funnel awareness through conversion and pipeline creation.

Own execution from big idea to business result. Manage campaigns and programs from brief through launch, follow-up, and analysis. Keep stakeholders aligned, remove roadblocks, and make sure great ideas actually make it into market on time, on brand, and with real impact.

Measure what matters. Track and optimize program performance across registrations, attendance, engagement, MQLs, opportunities, pipeline, ACV, and ROI. Use data to improve the work while leaving room for smart creative bets.

Become a trusted market expert. Build a deep understanding of Yotpo’s products, customers, competitors, buyer personas, partners, and regional market dynamics. Use that knowledge to spot opportunities and sharpen our positioning.

About You

You’re a commercially minded marketer who knows how to create energy in a market and translate that energy into measurable growth.

You can see the big picture, build a clear plan, and then roll up your sleeves to make it happen.

You love bringing people together. You understand that the best events and partnerships aren’t one-off activities; they’re opportunities to create community, deepen relationships, and unlock revenue.

You’re an excellent communicator who can align different teams, influence senior stakeholders, and make collaboration feel natural.

You’re highly organized and calm under pressure. You can manage multiple campaigns, partners, vendors, and deadlines without losing sight of the experience you’re creating.

You combine creativity with data. You’re excited by fresh ideas—and equally interested in understanding whether they worked.

You take ownership. When something needs to happen, you find the path forward and bring others with you.

What You’ll Bring

• 4+ years of B2B marketing experience, ideally within SaaS, technology, or eCommerce.
• Experience building and executing regional, field, or demand-generation strategies.
• A strong track record of delivering successful events, from intimate executive experiences to larger industry conferences.
• Experience developing co-marketing programs with strategic partners, agencies, platforms, or technology providers.
• A solid understanding of B2B sales funnels, integrated campaigns, content marketing, and account-based marketing.
• Hands-on HubSpot experience, including email creation, audience segmentation, automation, and campaign management.
• Strong cross-functional project-management skills in a fast-moving, international environment.
• Familiarity with Salesforce and the broader marketing technology ecosystem.
• Confidence using performance data to evaluate programs, communicate impact, and make investment decisions.
• The flexibility to travel across EMEA for events, partner activations, and key industry moments.
• Valid UK work authorization.

Yotpo is for everyone, and we’re committed to anti-racist work. We welcome and employ people regardless of race, color, gender identity, religion, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We are proud to be an equal opportunity employer, a place where your voice is heard and your perspective is encouraged. Come join us and help us build a global company where we're all proud to belong.