Marketing Manager - Education

Focus 5 Recruitment Ltd; Greater London; On-site; GBP 40,000 - 50,000; Full time

Job summary

A recruitment agency is seeking an experienced Marketing Manager to lead operations for a client in the education sector. This role involves managing a marketing team, creating impactful digital campaigns, and delivering engaging content across various platforms. The ideal candidate will have 2+ years of team management experience and a strong background in digital marketing within the education sector. This is a 6-month fixed-term contract with potential for extension or permanent placement.

Qualifications

• 2+ years in a role managing the operations of a marketing team.
• Experience in the education sector.
• Proven record of successful digital marketing campaigns.

Responsibilities

• Manage the day-to-day operations of the marketing team.
• Lead the creation of digital campaigns across multiple channels.
• Plan and deliver engaging content for digital platforms.

Skills

Digital marketing channels expertise

Campaign management

Content creation

Strong analytical skills

Team leadership

Job description

Focus 5 Recruitment is looking for an experienced Marketing Manager to work for an established education sector client with a focus on working as an operational lead for their small digital content and campaigns team. In this role you will lead on the day-to‑day operations of this team who are responsible for attracting and recruiting students to this education provider.

This is a 6 month fixed‑term contract role with a start ASAP. There is a possibility of extension or permanent employment after the 6 months (upon further application).

You will have experience of using digital channels (social, email, content and web) which will be used to promote the educational institution and help achieve organisational growth goals. You will identify needs, new opportunities and always aspire to increase brand awareness.

You will join at an exciting juncture as this established organisation transforms the way they reach their customers with relevant and engaging content, via numerous digital platforms – establishing creative, insight‑led, two‑way communication. Working within a fast‑paced, down‑to‑earth and dynamic team, you will be responsible for leading this team in creating insight‑driven, proactive campaigns which engage potential students and create follow‑up actions.

Responsibilities

• Managing the day‑to‑day operations of the marketing team.
• Managing the team who create digital campaigns using all necessary tools (e.g. website, emails, social media and blogs) for use in OOH campaigns, PR activity, Direct campaigns, Social Media channels, Exhibitions and Events and Brand activities.
• Planning, developing and delivering the creative, copy and design templates for short videos; reels; case study material; podcasts; presentations and key collateral.
• Owning/ managing the production and in‑house delivery of content for all recruitment marketing activity.
• Year‑long planning of engaging campaigns and content that creates follow‑up actions with potential students.
• Creating proactive campaigns end‑to‑end for mass and targeted customer audiences, to support organisational priorities.

Qualifications

• 2+ years in a role managing the day‑to‑day operations of a small marketing team.
• Experience working in the education sector.
• Proven experience of creating successful digital campaigns and content across varied digital platforms (e.g. website, emails, social media and blogs) in the education sector.
• Expertise in producing and implementing a range of professional digital content for B2C content marketing.
• A creative approach to digital campaign design and knowing how to use insights to maximise the impact of your campaigns.
• Excellent content judgment.
• The ability to work accurately and at pace.

This Marketing Manager role is live and with a key client. Please submit an application for immediate consideration and further details.