Marketing Manager

Shiseido Company, Limited; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading global cosmetics company is seeking a Marketing Manager for the Drunk Elephant brand based in London, UK. The successful candidate will drive marketing strategy, manage brand activities, and ensure alignment with global goals. The role requires relevant marketing experience, strong communication skills, and ability to engage with stakeholders in a multicultural environment. Candidates should possess a university degree and prefer skincare experience. This position offers a competitive benefits package and opportunities for growth.

Benefits

26 days holiday + bank holidays + your birthday off

Generous contributory pension scheme – match up to 8%

Private medical insurance with Vitality

Flexible & hybrid working

Qualifications

• Skincare experience preferred.
• Ability to multi-task and maintain attention to detail.
• Experience engaging senior stakeholders.

Responsibilities

• Define and drive marketing strategy for Drunk Elephant.
• Manage local brand activities and ensure alignment with global strategy.
• Collaborate with marketing teams to develop actionable plans.

Skills

Relevant marketing experience

Strong communication skills

Ability to influence stakeholders

Commercial acumen

Experience with UKI retailers

Education

University degree

Tools

Microsoft Office (PowerPoint, Excel, Word)

Job description

Overview

Marketing Manager, Drunk Elephant – London, UK. Date posted: 26 Jan 2026. Location: London.

MISSION: As Marketing Manager you will be responsible for helping define and drive the marketing and media strategy for the Drunk Elephant brand in the UK and Ireland, ensuring all parties are aligned and working toward the same goals to achieve annual sales and profit targets.

ABOUT SHISEIDO GROUP

Our mission: Beauty Innovations for a Better World

Shiseido Group operates in 120 countries with around 42,000 employees and multiple brands across Skincare, Makeup and Fragrance. The group aims to deliver high-quality, safe and innovative cosmetics in line with its mission.

ABOUT SHISEIDO

Shiseido Group is among the top cosmetics companies worldwide and emphasizes growth across its diverse portfolio, including Drunk Elephant, ULÉ, Gallinée and Clé de Peau Beauté. Shiseido UK & Ireland plays a central role in the EMEA region, driving digital acceleration and evolving the retail footprint.

To deliver Growth & Profitability, the group follows strategic streams including leveraging premium brands, remaining agile to capture opportunities, and creating a great place to work in Beauty.

OUR BRANDS AND MARKETS

Drunk Elephant remains a key brand with notable growth; additional brands include NARS, ULÉ, Clé de Peau Beauté, Gallinée and others. The UK&I market is growing in both store and online channels.

Responsibilities

MAIN RESPONSIBILITIES

• BRAND MANAGEMENT
• Be the local Brand Ambassador for Drunk Elephant in the UK and Ireland and act as the key local contact liaising with Regional and Global HQ to ensure global brand vision/strategy and launches are communicated and implemented in line with UK business strategy.
• Collaborate with RHQ Marketing teams to pre-empt UK marketing requirements.
• Contribute to the creative process across strategy, campaigns, POSM development and customer insight.
• Ensure consistency of brand standards across all marketing platforms.
• Manage launches and activities within budget to achieve measurable ROI.

• UK NATIONAL MARKETING PLANS
• Translate Global and EMEA strategy into an actionable UK marketing plan with the UKI Skincare Marketing Director.
• Identify local market needs and develop activations in liaison with NAMs to maximize opportunities and support brand growth.
• Develop a launch strategy plan by retailer in collaboration with the Commercial team to maximize business opportunities.
• Understand trade customers’ requirements and coordinate exclusives and promotions with NAMs to drive sales at key periods.

• MEDIA
• Collaborate with the UKI Skincare Marketing Director to manage the media budget and execute the media plan with the Media agency.

• FORECASTING & STOCK MANAGEMENT
• Provide detailed insight and forecasting benchmarks to support newness forecasting based on retail performance, product performance, NPD data, competitor rankings and UK consumer insights.
• Manage POSM forecasts within allocated budget and oversee sampling forecast with Trade Marketing.
• Coordinate with the UKI Commercial team and European Logistics to update basic catalogues and forecasts for merchandising needs.
• Ensure pre-series needs are accounted for and oversee merchandising forecasts managed by the Visual Merchandising team.

• MERCHANDISING
• Collaborate with Visual Merchandising on local initiatives such as counter designs, launches, displays, and promotional animations.

• PRICING & COMPETITION
• Monitor pricing strategies and lead the yearly pricing review for the UK & Ireland; maintain competitor tracking for marketing, events, online strategy and PR.

• ANALYSIS AND REPORTING
• Track UKI ROI on local initiatives and launches; adjust strategies based on insights to grow the business.
• Coordinate with the Marketing Coordinator for NPD monthly reports and ongoing competitor analysis.

Profile, Skills and Experience Required

• Relevant marketing experience with progression; skincare experience preferred.
• Team player with collaborative working style.
• Strong communication and presentation skills with experience engaging senior stakeholders in a multicultural environment.
• Ability to influence and negotiate at all levels; strong commercial acumen.
• Experience with UKI retailers and leading Joint Business Plans; regional/zone experience is a plus.
• Ability to multi-task in a busy environment and maintain high attention to detail and organization.
• Excellent English, written and spoken; advanced knowledge of Microsoft Office (PowerPoint, Excel, Word).
• University degree.
• Alignment with the group’s Trust8 principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success.

Benefits

• 26 days holiday + bank holidays + your birthday off
• Holiday buy-up – up to 5 days
• Parental leave and other family-friendly policies
• Generous contributory pension scheme – match up to 8%
• Annual performance-related bonus
• Private medical insurance with Vitality
• Flexible & hybrid working
• Annual performance and development reviews

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