Marketing Manager - digital services

Ashdown Group; City Of London; Hybrid; GBP 46,000 - 55,000; Full time

Job summary

A leading IT solutions provider is seeking a talented B2B Marketing Manager to drive high-quality lead generation across multiple channels. In this hybrid role, you will manage day-to-day marketing execution, focusing on digital campaigns and in-person events. The ideal candidate has 4+ years of B2B marketing experience and proficiency with CRM and analytics tools. This is a pivotal position for impacting pipeline and revenue growth.

Qualifications

• 4+ years’ B2B marketing experience, ideally in tech or professional services.
• Proven track record delivering successful multi-channel lead generation campaigns.
• Confident skills in CRM, marketing automation, and analytics tools.

Responsibilities

• Execute quarterly B2B campaigns across digital, email, events, and telemarketing.
• Manage marketing automation, lead scoring, and data segmentation.
• Oversee website content, SEO enhancements, and social media presence.

Skills

B2B marketing experience

Digital campaigns

Event management

Lead generation

CRM skills

Tools

HubSpot

Dynamics 365

Google Analytics 4

Job description

Overview

B2B Marketing Manager – Lead Generation & Events

Hybrid – Kingston area / Remote | up to £55,000 + Benefits

Are you an experienced B2B marketer with a flair for digital campaigns and in-person events? Our client, an IT solutions provider within the data resilience space, is seeking a talented B2B Marketing Manager to drive high-quality lead generation across multiple channels.

The Role

Working closely with the Marketing Director, you’ll take the reins on day-to-day marketing execution, freeing up strategic bandwidth for forward planning. Your focus will be on delivering results—executing quarterly campaigns, optimising digital presence, and nurturing prospects through to Sales-qualified status. You’ll work across CRM, marketing automation, analytics, social media, and event delivery to create a seamless, data-driven lead pipeline.

Key Responsibilities

• Execute quarterly B2B campaigns across digital, email, events, and telemarketing
• Manage marketing automation, lead scoring, and data segmentation
• Oversee website content, SEO enhancements, and social media presence
• Organise and attend UK corporate events, tradeshows, and roundtables
• Produce sales enablement assets and marketing collateral
• Ensure CRM database accuracy and GDPR compliance

About You

• 4+ years’ B2B marketing experience, ideally in tech or professional services
• Proven track record delivering successful multi-channel lead generation campaigns
• Confident skills in CRM, marketing automation, and analytics tools (HubSpot, Dynamics 365, GA4, etc. a plus)
• Excellent organisational skills, with the ability to manage multiple priorities independently
• Strong communication skills and an eye for detail

This is your opportunity to join a respected, growing business in a pivotal role where your expertise will directly impact pipeline and revenue growth.