Marketing Manager - Diagnostics

Hologic; East Midlands; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading medical technology company in the UK is seeking a Diagnostics Country Marketing Manager to develop and execute strategic marketing plans for molecular diagnostic solutions. The successful candidate will have over 5 years of experience in marketing or sales within the diagnostics sector and expertise in digital marketing tools. Competitive salary and benefits offered.

Benefits

Competitive salary

Professional growth opportunities

Inclusive corporate culture

Qualifications

• 5+ years of marketing or sales experience required.
• Experience in diagnostics business is needed.
• Knowledge of NHS and laboratory landscape.

Responsibilities

• Develop and implement marketing strategies aligned with company objectives.
• Drive digital marketing efforts to increase customer engagement.
• Conduct market analysis to identify trends.

Skills

UK/European-based marketing experience

Proficiency with digital marketing tools

Strong strategic planning skills

Experience in clinical microbiology

Skilled in account-based marketing

Education

Bachelor's degree in marketing or related field

Master's degree preferred

Tools

Salesforce

Pardot

Job description

As Diagnostics Country Marketing Manager UK & Ireland, you will be responsible for the development and execution of the strategic marketing plan to increase market share, and revenue within the UK&I region for Hologic's molecular diagnostic solutions portfolio. This role requires a deep understanding of the UK diagnostic healthcare market with knowledge of the Cervical / Molecular diagnostic space, as well as the ability to work closely with other business functions including sales, regional marketing, communications, and market access.,

Responsibilities

• Participate in strategic planning to ensure long term profitable growth opportunities are supported.
• Develop and implement country-specific marketing strategies aligned with the company's overall objectives.
• Implement account-based marketing strategies to drive growth in key accounts.
• Drive digital acceleration across marketing to create further customer engagement, using tools such as Salesforce and Pardot.
• Conduct market analysis to identify trends, competitive landscape, and market opportunities.
• Collaborate with the sales team to support product launches, promotions, and sales initiatives.
• Create and manage a marketing budget, ensuring effective allocation of resources for maximum impact.
• Develop educational and promotional materials for healthcare professionals and customers.
• Liaise with regulatory and legal teams to ensure compliance with local regulations and industry standards.
• Work collaboratively with other business functions including regional marketing, communications, sales, market access, medical & scientific to ensure alignment of activities.
• Build and maintain relationships with key opinion leaders and professional associations within the UK diagnostic field.
• Provide training and support to the sales team on product knowledge and marketing initiatives.

Qualifications

• Bachelor's degree in marketing, business, or a related life science field; Master's degree preferred.
• 5+ years of UK/European-based marketing or combination of sales and marketing experience required.
• Experience in Diagnostics business with understanding of clinical microbiology / molecular diagnostics, required.
• Knowledge of the NHS & laboratory landscape.
• Understanding of local regulations and compliance requirements in diagnostic marketing.
• Proficiency with digital marketing tools and analytics platforms.
• Skilled in account based marketing campaign development and execution.
• Strong strategic planning and analytical skills.
• Experience managing products through their lifecycle.

Benefits

• Competitive salary and benefits package, including health insurance.
• Opportunities for professional growth and development within a global company.
• A supportive, diverse, and inclusive culture focused on innovation and teamwork.

At Hologic, we empower people to live healthier lives everywhere, every day. We are innovators in medical technology, focused on improving patient outcomes and giving healthcare professionals the tools they need to deliver exceptional care. Our diagnostics division is at the forefront of early detection and treatment, making a meaningful difference in the lives of women across the globe.

A dynamic work environment where your ideas lead to tangible impacts.