Marketing Manager - Diagnostics

Hologic; Dudley; On-site; GBP 60,000 - 80,000; Full time

Job summary

A global medical technology company is seeking a Diagnostics Country Marketing Manager for the UK & Ireland to develop and implement marketing strategies for molecular diagnostic solutions. The ideal candidate will have over 5 years of experience in the diagnostics field, strong strategic planning skills, and the ability to collaborate with cross-functional teams. This role offers a competitive salary and a comprehensive benefits package.

Benefits

Competitive salary and benefits

Professional growth opportunities

Inclusive company culture

Qualifications

• 5+ years of experience in marketing or sales in the diagnostics field is required.
• Experience in the UK/European healthcare market, particularly diagnostics.
• Knowledge of the NHS and laboratory landscape.

Responsibilities

• Develop and execute strategic marketing plans for diagnostic solutions.
• Collaborate with sales and marketing teams for product launches.
• Conduct market analysis to identify trends and opportunities.

Skills

Strategic planning

Digital marketing

Analytical skills

Account-based marketing

Market analysis

Education

Bachelor's degree in marketing or related field

Master's degree preferred

Tools

Salesforce

Pardot

Job description

As Diagnostics Country Marketing Manager UK & Ireland, you will be responsible for the development and execution of the strategic marketing plan to increase market share, and revenue within the UK&I region for Hologic's molecular diagnostic solutions portfolio. This role requires a deep understanding of the UK diagnostic healthcare market with knowledge of the Cervical / Molecular diagnostic space, as well as the ability to work closely with other business functions including sales, regional marketing, communications, and market access.,

Responsibilities

• Participate in strategic planning to ensure long term profitable growth opportunities are supported.
• Develop and implement country-specific marketing strategies aligned with the company's overall objectives.
• Implement account-based marketing strategies to drive growth in key accounts.
• Drive digital acceleration across marketing to create further customer engagement, using tools such as Salesforce and Pardot.
• Conduct market analysis to identify trends, competitive landscape, and market opportunities.
• Collaborate with the sales team to support product launches, promotions, and sales initiatives.
• Create and manage a marketing budget, ensuring effective allocation of resources for maximum impact.
• Develop educational and promotional materials for healthcare professionals and customers.
• Liaise with regulatory and legal teams to ensure compliance with local regulations and industry standards.
• Work collaboratively with other business functions including regional marketing, communications, sales, market access, medical & scientific to ensure alignment of activities.
• Build and maintain relationships with key opinion leaders and professional associations within the UK diagnostic field.
• Provide training and support to the sales team on product knowledge and marketing initiatives.

Qualifications

• Bachelor's degree in marketing, business, or a related life science field; Master's degree preferred.
• 5+ years of UK/European-based marketing or combination of sales and marketing experience required.
• Experience in Diagnostics business with understanding of clinical microbiology / molecular diagnostics, required.
• Knowledge of the NHS & laboratory landscape.
• Understanding of local regulations and compliance requirements in diagnostic marketing.
• Proficiency with digital marketing tools and analytics platforms.
• Skilled in account based marketing campaign development and execution.
• Strong strategic planning and analytical skills.
• Experience managing products through their lifecycle.

Benefits

• Competitive salary and benefits package, including health insurance.
• Opportunities for professional growth and development within a global company.
• A supportive, diverse, and inclusive culture focused on innovation and teamwork.

At Hologic, we empower people to live healthier lives everywhere, every day. We are innovators in medical technology, focused on improving patient outcomes and giving healthcare professionals the tools they need to deliver exceptional care. Our diagnostics division is at the forefront of early detection and treatment, making a meaningful difference in the lives of women across the globe.

A dynamic work environment where your ideas lead to tangible impacts.