Marketing Manager - Denza Brand (UK)

BYD Europe; Hounslow; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading electric vehicle manufacturer is seeking a Marketing Manager for the DENZA Brand to establish its presence in the UK market. The role involves strategic planning, brand promotion, and collaboration with global teams. The ideal candidate has extensive experience in automotive marketing, strong analytical skills, and a proven success in driving innovative campaigns. The position is based in Uxbridge, London, and requires a willingness to travel.

Qualifications

• Minimum 8 years experience in automotive or EV sector marketing.
• Proven track record in strategic planning and execution.
• Expertise in integrated marketing campaigns focusing on digital platforms.

Responsibilities

• Develop and execute regional marketing strategies aligning with business objectives.
• Collaborate with PR and Event teams to enhance brand awareness.
• Conduct in-depth market research and competitor analysis.

Skills

Strategic Planning

Budget Management

Integrated Marketing Campaigns

Analytical Skills

Project Management

Communication Skills

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Master’s degree

Job description

As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.

Main location : Uxbridge – London

About the role

As Marketing Manager for DENZA Brand, you will play a pivotal role in establishing and scaling our brand presence in the UK market. This strategic position requires exceptional marketing leadership to drive brand awareness, market penetration, and sales growth through innovative campaigns and strategic partnerships. You will work closely with European and global teams to ensure consistent brand messaging while developing localized marketing initiatives.

Key Responsibilities

• Marketing Strategy and Planning : Develop and execute regional marketing strategies and annual plans for the brand, aligning with business objectives and Global Marketing Strategic Guidelines.
• Brand Promotion and Awareness : Collaboratively work with the European PR and Event team for all marketing activities execution in the region such as National Events, advertising, and digital campaigns to enhance brand awareness and influence.
• Public Relations : Maintain a good relationship with press, media, agencies, social influencer in relation with the PR Manager to ensure visibility and reputation of the brand and product stories and handle public relations issues promptly.
• Dealer Marketing Management : Supervise Dealer Marketing Plans and executions and provide dealers with marketing support and guidance.
• Market Research and Analysis : Conduct in-depth market research on the region and monitor competitor activities. Conduct event analysis to understand effectiveness of action and feed this information into the marketing plan process.
• Budget Management : Take responsibility for steering the marketing budget, ensure the rational use of the marketing funds and optimize the ROI.
• Brand Ambassador : Be the brand Ambassador of the region within industry and key media.
• Localisation and Compliance Management : Take responsibility for ensuring dealer websites, signage and any marketing materials are localized, up to date, and in compliance with BYD CI policy.
• Additional Responsibilities : Take on additional tasks and responsibilities as assigned by the Country Manager and senior management to support the company’s growth objectives.

Ideal Candidate Profile

• Bachelor’s degree in Marketing, Business Administration, or related field (Master’s degree preferred)
• Minimum 8 years experience in automotive or EV sector marketing
• Proven track record in strategic planning and execution, budget management and ROI optimization
• Expertise in integrated marketing campaigns, with a focus on digital and experiential platforms
• Strong analytical and project management skills
• Excellent communication and presentation skills
• Willingness to travel domestically and internationally.

Our Purpose

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create a positive impact by joining a diverse and dynamic team 🌏