Marketing Manager (DACH)

Light Inc; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

25 days annual leave

Company off-sites twice a year

Frequent travel to major cities

Job summary

Light is building an AI-native financial platform and is hiring to own the DACH region from London/Munich/Copenhagen. You will lead field marketing and events, shape regional GTM, and work with Sales, RevOps and Brand to drive pipelines and awareness.

The role requires native German, B2B SaaS marketing experience, and a passion for AI tooling. Expect frequent travel and a competitive package.

Qualifications

• Meaningful experience in field or regional marketing at a B2B SaaS company
• Native-level German fluency (you can write copy, run rooms, build relationships)
• A real track record running field marketing and events from start to finish
• Ability to work across Sales, RevOps, and brand without friction
• Genuine enthusiasm for AI tooling and AI-native products

Responsibilities

• Building Light's presence in DACH from the ground up and shaping GTM strategy
• Owning the full DACH events calendar (hackathons, sponsorships, roundtables)
• Managing the regional budget and spend decisions
• Collaborating with brand on regional messaging, localisation, and experiential campaigns
• Bringing on-the-ground market data to VP Marketing and Growth Lead
• Driving regional pipeline through events, campaigns and community-building
• Partnering with RevOps to keep pipeline clean and moving
• Enabling sales with collateral, messaging, and market context
• Building relationships with press, analysts, and partners to create an ecosystem

Skills

DACH marketing

German fluency

Cross-functional collaboration

B2B SaaS marketing

Travel readiness

Job description

The finance function is broken.

Finance teams at fast-growing, multi-entity companies are outgrowing their single-entity ledgers and facing a familiar crossroads: bolt on more tools, or go full corporate ERP. Neither option is good. The Frankenstack breaks. The ERP weighs you down with implementation fees and consultants. There has to be a better, more AI native way.

There is. It's Light.

Light is building an AI-native financial platform for modern companies. Fast to implement, intuitive to use, and designed to get smarter over time. We call it organic software.

Companies like Legora, Lovable, and Fuse Energy already run on Light. Following our $30M Series A last year, we're building the team that will make Light the default finance platform for the next generation of businesses.

Why DACH, why now.

To win Europe, you have to win DACH. We know this. That's why we're making our first dedicated hire for the region and treating it as a must-win market. You won't be a satellite of a global team running templated playbooks. You'll be a builder. THe person who decides what Light looks and feels like in Germany, Austria, and Switzerland.

What you'll be doing.

• Building Light's presence in DACH from the ground up, shaping our GTM strategy, and becoming one of the defining faces of the region. If you'd rather set the direction than follow it, this is your gig.

• Owning the full DACH events calendar. Finhack hackathons, third-party sponsorships, roundtables. From concept to follow-up, you run it.

• Managing the regional budget, knowing where to spend and where to hold back.

• Working with our brand team on everything from regional messaging and localisation to experiential campaigns that cut through in a market full of noise.

• Bringing on-the-ground market data back to your VP Marketing and Growth Lead to sharpen paid activity, targeting, and messaging across the region.

• Driving regional pipeline, working across events, campaigns, and community to build a consistent flow of qualified opportunities for the sales team.

• Partnering with RevOps to keep pipeline clean, prospects moving, and nothing falling through the cracks between marketing and sales.

• Enabling the sales team with the collateral, messaging, and market context they need to win in DACH.

• Building community, not just pipeline. You'll build relationships with press, analysts, and partners, but the bigger goal is an ecosystem of likeminded changemakers around a product that's transforming the finance function.

What we think you'll need.

• Meaningful experience in field or regional marketing at a B2B SaaS company, ideally one that was building out international presence from a non-DACH HQ.

• Native-level German fluency. You can write the copy, run the room, and build the relationships.

• A real track record running field marketing and events from start to finish..

• The ability to work across Sales, RevOps, and brand without losing momentum or creating friction. You know how to get things done in a cross-functional team.

• Genuine enthusiasm for AI tooling, not just comfort with it. We're an AI-native company and use AI across everything we build and do. Just as Light helps finance teams do their best work, we expect our people to use AI to do theirs.

• To be based in Munich, Copenhagen or London, with frequent travel.

*But really, what do we know? If the crux of the role sounds right but you don't tick every box, reach out anyway and make your case.

The good stuff.

• In-office culture, five days a week, with a high talent-density team.
• Competitive salary.
• 25 days annual leave plus public holidays in your country of employment.
• The chance to shape a category from the inside, not just market around it.
• Regular travel to Copenhagen, London, New York, and wherever the action is.
• Company off-sites twice a year. The last one was in Italy.

Light is an equal opportunity employer.

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