Marketing Manager (Construction)

GBR Recruitment Limited; Leicester Forest East; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading construction marketing firm is seeking an experienced Marketing Manager to create innovative marketing content across various platforms. You will drive the company's marketing strategy, utilizing SEO and digital content across channels like LinkedIn and Instagram. Ideal candidates will have strong experience in B2B marketing within the construction industry, delivering engaging content and analytics-driven strategies.

Qualifications

• Marketing Manager level experience required.
• Must be innovative & creative in multi-channel strategies.
• Experience in the B2B sector, ideally in construction or built environment.

Responsibilities

• Design high-quality eye-catching marketing content.
• Produce engaging online content across the company's website & social media.
• Utilise SEO & Google Analytics for web traffic analysis.

Skills

SEO

Creative writing

Video production

Digital marketing

Social media management

Tools

HubSpot

Google Analytics

Job description

GBR Recruitment are working exclusively with a leading modern construction & built environment business, recruiting for an experienced 360 degree Marketing Manager (Digital & Traditional, strong in SEO) to produce highly innovative, exceptionally creative & inspired eye catching OMNI channel / Multi channel marketing content across all digital & traditional marketing formats (website, social media channels, Meta platforms, vlogs, time lapse videos, blogs, publications, POS, events & exhibitions etc.).

This is an amazing stand‑alone marketing management opportunity, ideal for a creative guru, to come in & drive forward the company’s digital & traditional marketing communications by working hand in hand with the sales teams (attending site visits etc. to capture real content) to increase product sales & marketplace exposure across the UK & Ireland.

You will be the digital wizard, who can create engaging content across the company’s website, social media channels such as LinkedIn, Facebook, Twitter, Instagram & other social media outlets, plus SEO.

This is a stand‑alone role with full autonomy for all things Marketing, aligning the marketing strategy with the sales strategy.

You will set the company’s tone of voice to the outside world.

Marketing Duties

• Design high quality eye-catching marketing content to promote the company & its construction industry solutions (digital & traditional formats/rollouts).
• Produce highly engaging high‑quality online content across the company’s website & social media channels, driving website visitor numbers & referrals.
• Drive marketing activity across Meta Channels.
• Drive multi‑channel / OMNI channel marketing.
• Deliver engaging content that captures the desired B2B audience.
• Creative writing, editing & proofreading all online content including videos.
• Utilise SEO & Google Analytics to attract high‑volume website/social media traffic to help increase sales & exposure.
• Analyse web traffic metrics & define marketing strategies from insights.
• Work closely with the sales team, accompany them on site visits & produce real‑live content, plus case studies of builds/installations.
• Produce engaging video content for customers to see actual builds.
• Carry out market intelligence, exploring what competitors are doing.
• Produce traditional marketing content (leaflets, brochures, POS displays, etc.).
• Network at corporate events, trade shows, exhibitions, business breakfast clubs, etc.

Desired Experience

• Marketing Manager level experience required.
• Must be happy to work in a stand‑alone role, with some support from an external agency.
• Marketing & communications strategist / operational leader.
• Innovative & creative 360‑degree marketing professional (all formats).
• B2B sector marketing experience, ideally in the built environment / construction solutions sales industry (modular builds, temporary structure builds, cabins, leisure homes or similar).
• OMNI channel / multi‑channel & Meta platforms experience.
• General construction, built environment, storage solutions, racking systems, mezzanine floors, modular builds, pre‑fabricated builds, sports buildings or similar industry exposure useful.
• Knowledge of lead‑generation software ideal.
• Experience of HubSpot ideal.
• Used to managing small marketing budgets, ideal.
• Happy to travel UK wide with the sales team.

Role is commutable from Leicester, Derby, Coalville, Ashby de la Zouch, Loughborough, Nottingham, Birmingham, Tamworth & surrounding areas.

Interviews to take place immediately.