Marketing Manager (Construction)

GBR Recruitment Limited; Derby; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading modern construction company in Derby is seeking an experienced Marketing Manager to lead both digital and traditional marketing efforts. You will create engaging content, drive multi-channel marketing activities, and work closely with the sales team to boost product visibility across the UK and Ireland. The ideal candidate is creative, has B2B marketing experience, and is strong in SEO.

Qualifications

• Marketing Manager level experience required.
• B2B sector marketing experience in the built environment/construction solutions is ideal.
• Must be innovative and a creative 360-degree marketing professional.

Responsibilities

• Design high-quality marketing content to promote the company.
• Produce engaging online content across the company's website and social media.
• Drive multi-channel marketing activities and analyze web traffic metrics.

Skills

Creativity

SEO

Content creation

B2B marketing

Social media engagement

Tools

Google Analytics

HubSpot

Job description

GBR Recruitment are working exclusively with a leading modern construction & built environment business, recruiting for an experienced 360 degree Marketing Manager (Digital & Traditional, strong in SEO) to produce highly innovative, exceptionally creative & inspired eye catching OMNI channel / Multi channel marketing content across all digital & traditional marketing formats (website, social media channels, Meta platforms, vlogs, time lapse videos, blogs, publications, POS, events & exhibitions etc.).

This is an amazing stand‑alone marketing management opportunity, ideal for a creative guru, to come in & drive forward the company’s digital & traditional marketing communications by working hand in hand with the sales teams (attending site visits etc. to capture real content) to increase product sales & marketplace exposure across the UK & Ireland.

You will be the digital wizard, who can create engaging content across the company’s website, social media channels such as LinkedIn, Facebook, Twitter, Instagram & other social media outlets, plus SEO.

This is a stand‑alone role with full autonomy for all things Marketing, aligning the marketing strategy with the sales strategy.

You will set the company’s tone of voice to the outside world.

Marketing Duties

• Design high quality eye-catching marketing content to promote the company & its construction industry solutions (digital & traditional formats/rollouts).
• Produce highly engaging high‑quality online content across the company’s website & social media channels, driving website visitor numbers & referrals.
• Drive marketing activity across Meta Channels.
• Drive multi‑channel / OMNI channel marketing.
• Deliver engaging content that captures the desired B2B audience.
• Creative writing, editing & proofreading all online content including videos.
• Utilise SEO & Google Analytics to attract high‑volume website/social media traffic to help increase sales & exposure.
• Analyse web traffic metrics & define marketing strategies from insights.
• Work closely with the sales team, accompany them on site visits & produce real‑live content, plus case studies of builds/installations.
• Produce engaging video content for customers to see actual builds.
• Carry out market intelligence, exploring what competitors are doing.
• Produce traditional marketing content (leaflets, brochures, POS displays, etc.).
• Network at corporate events, trade shows, exhibitions, business breakfast clubs, etc.

Desired Experience

• Marketing Manager level experience required.
• Must be happy to work in a stand‑alone role, with some support from an external agency.
• Marketing & communications strategist / operational leader.
• Innovative & creative 360‑degree marketing professional (all formats).
• B2B sector marketing experience, ideally in the built environment / construction solutions sales industry (modular builds, temporary structure builds, cabins, leisure homes or similar).
• OMNI channel / multi‑channel & Meta platforms experience.
• General construction, built environment, storage solutions, racking systems, mezzanine floors, modular builds, pre‑fabricated builds, sports buildings or similar industry exposure useful.
• Knowledge of lead‑generation software ideal.
• Experience of HubSpot ideal.
• Used to managing small marketing budgets, ideal.
• Happy to travel UK wide with the sales team.

Role is commutable from Leicester, Derby, Coalville, Ashby de la Zouch, Loughborough, Nottingham, Birmingham, Tamworth & surrounding areas.

Interviews to take place immediately.