Marketing Manager – Client Campaign Optimisation

Russell Publishing; Brasted; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A prominent publishing company in the UK seeks a hands-on Marketing Manager. The successful candidate will develop and implement integrated marketing strategies across various channels to enhance brand awareness. This role demands at least 2 years of experience in marketing management, focusing on B2B campaigns, digital marketing, and team leadership. Benefits include a supportive environment, hybrid working arrangement, pension contribution, and various perks.

Benefits

Hybrid working

Pension contribution

Free car parking

Benefits platform

Christmas closure

Company events

Qualifications

• At least 2 years of experience in a Marketing Manager role or equivalent.
• Strong digital marketing experience, particularly email and social media.
• Basic understanding of GDPR and advertising best practices.

Responsibilities

• Develop and implement a multi-channel marketing strategy.
• Manage the overall client/product marketing function.
• Track and report campaign results to stakeholders.

Skills

Digital marketing campaign

Email marketing

Social media

People management

Data-driven and analytical

Organizational skills

Tools

Microsoft Office

CRM

Adobe creative packages

Job description

Department: Marketing – Client Delivery

Up to £40,000 per annum

Location: Russell Publishing operates a hybrid working policy, with the ability to work from home up to 3 days per week.
Our office is located in Brasted, Kent.

Summary:

We are recruiting a hands‑on Marketing Manager to be responsible for working across our B2B brands, which provide a variety of multimedia content including print and digital magazine, event, webinars, website and online profile, podcasts and videos. We are looking for a talented marketer with a track record of delivering highly integrated and optimised marketing campaigns on behalf of our clients to broaden awareness and increase reach whilst providing performance metrics and campaign analysis.

Applicants should have at least 2 years’ experience at Marketing Manager level or similar within a commercial environment, ideally with events experience and people management. B2B media experience desirable but not essential.

Key Responsibilities:

• Develop and implement a multi‑channel digital and offline marketing strategy across the product suite to promote the brand.
• Readership and audience acquisition marketing.
• Full management of client/product marketing function, including digital and lead generation acquisition for the brand.
• Act as brand champion, ensuring adoption of best practice, cross‑promotion and knowledge of the industry over time.
• Track industry and marketing developments, reporting findings to all stakeholders.
• Track and report regularly on campaign results (print, digital, social, PPC/SEO, contras) identifying successes and areas for improvement.
• Inform and improve campaign performance through use of data and analytics.
• Manage and track agreed marketing spend for the brand.
• Support with the production of collateral including media planners, reports and surveys.
• Attend internal and external training and development events as required.

Key Skills / Requirements:

• 2 years’ experience at Marketing Manager level or equivalent within events, B2B media or similar environment
• B2B experience working with client campaigns, is desirable
• Strong digital marketing campaign experience, particularly email marketing and social media (ideally with LinkedIn advertising experience too)
• Proven track record of success with demonstrable metrics for growing brand reach, delivering successful campaigns and achieving key objectives such as revenue targets in a commercial environment
• Basic understanding and working knowledge of legislation including GDPR and advertising best practice
• Excellent communication, organisation, and time management skills
• Ability to deliver quality work in a fast paced and high‑volume deadline driven environment
• Ability to manage a full campaign from start to finish and able to manage several projects at once under tight deadlines and accommodate rapid changes
• Experience in people management and coaching a small team
• Data driven and analytical
• Microsoft Office is essential, including Word and Excel.
• Digital systems including CRM, online marketing tools and social media.
• Adobe creative packages would be advantageous but not essential.

Company Benefits:

We are committed to ensuring everyone feels included, valued and appreciated and we offer a supportive, flexible working environment, amazing opportunities for personal and professional development.

Other benefits also include:

• Hybrid working (2 days in the office)
• Pension contribution
• Free car parking
• Benefits platform with discounts, wellness and engagement tools
• Christmas closure
• Company events

Application:

Due to the nature of our location, applicants will require their own vehicle to travel to work.

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