Marketing Manager Campaigns and CRM

IMPERIAL COLLEGE; City Of London; Hybrid; GBP 57,000 - 70,000; Full time

Job summary

A leading university in London seeks a Marketing Manager to develop and deliver cross-channel marketing strategies. This hybrid role involves leading campaigns for student recruitment, managing digital advertising, and utilizing data to enhance performance. The ideal candidate will have experience in multi-channel marketing and strong project management skills. A supportive work environment and competitive benefits await successful applicants.

Benefits

41 days' annual leave

Generous pension schemes

Flexible working policy

Cycle-to-work scheme

On-site leisure facilities

Qualifications

• Experience leading multi-channel marketing campaigns.
• Confident in managing digital advertising.
• Strong organizational and project management skills.

Responsibilities

• Lead the development of annual marketing campaigns for student recruitment.
• Plan and manage global advertising campaigns and CRM communications.
• Use data to optimize performance.

Skills

Multi-channel marketing campaigns

CRM communications

Data-driven decision making

Organizational skills

Team leadership

Education

Degree in marketing or related field

Professional marketing qualification (CIM diploma)

Job description

Overview

Marketing Manager Campaigns and CRM
Academic Services
£57,785 - £69,365 per annum
White City Campus - Hybrid

About the role:

Are you a strategic marketer with a passion for data-driven campaigns and CRM excellence? Join world leading Imperial College London as our Marketing Manager (Campaigns and CRM) and lead the development and delivery of our cross-channel marketing strategy to support student recruitment in the UK and internationally.

This is a pivotal role within the Marketing team in the Marketing, Outreach, Recruitment and Admissions (MORA) Division, where you’ll shape and coordinate impactful marketing campaigns that connect with diverse audiences and drive results.

What you would be doing:

• Leading the strategic development and delivery of Imperial’s annual marketing campaigns for undergraduate and postgraduate student recruitment.
• Planning and managing global digital advertising campaigns and CRM communications across the full student journey.
• Using data and insight to tailor messaging, improve engagement and optimise performance.
• Collaborating across teams to ensure campaign alignment and effectiveness.
• Managing budgets, suppliers and a high performing team of marketing professionals.

What we are looking for:

We’re looking for someone who:

• Has experience leading multi-channel marketing campaigns and managing CRM communications across the full marketing funnel.
• Is confident in managing global digital advertising and using data to drive decision making.
• Has strong organisational, communication and project management skills.
• Can lead and inspire teams, and work collaboratively across departments.
• Holds a degree or equivalent professional experience in marketing, communications or a related field.
• (Desirable) Holds a professional marketing qualification such as a CIM diploma.

What we can offer you:

• The opportunity to continue your career at a world-leading institution and be part of our mission to use science for humanity.
• Benefit from a sector-leading salary and remuneration package (including 41 days’ annual leave and generous pension schemes).
• Access to a range of workplace benefits including a flexible working policy from day one, generous family leave packages, on-site leisure facilities and cycle-to-work scheme. Interest-free season ticket loan schemes for travel.
• Be part of a diverse, inclusive and collaborative work culture with various staff networks and resources to support your personal and professional wellbeing.

Further Information

This is a full-time post of not less than 35 hours a week for full time member of staff, with two fixed anchor days (Mondays and Thursdays) at Imperial’s Professional Services Hub within MediaWorks in White City.

If you require any further details about the role, please contact: Caz Ulley, Head of Marketing at [e-mail]

For your reference, the following text will appear on all adverts on our jobs website and doesn’t need to be included in other sections of the job advert.

Please note that job descriptions are not exhaustive, and you may be asked to take on additional duties that align with the key responsibilities mentioned above.

If you experience any technical issues while applying online, please don\'t hesitate to email us at [e-mail]. We\'re here to help.

About Imperial

Welcome to Imperial, a global top ten university where scientific imagination leads to world-changing impact.

Join us and be part of something bigger. From global health to climate change, AI to business leadership, we navigate some of the world’s toughest challenges. Whatever your role, your contribution will have a lasting impact.

As a member of our vibrant community of 22,000 students and 8,000 staff, you’ll collaborate with passionate minds across nine London campuses and a global network.

This is your chance to help shape the future. We hope you’ll join us at Imperial.

Our culture

We work towards equality of opportunity, eliminating discrimination and creating an inclusive working environment. We encourage applications from all backgrounds, communities and industries, and are committed to employing a team that has diverse skills, experiences and abilities. You can read more about our commitment on our webpages.

Our values are at the heart of everything we do and everyone in our community is expected to demonstrate respect, collaboration, excellence, integrity and innovation.

To apply, please visit our website.

Closing Date: Thursday 20th Nov 2025