Marketing Manager / Brand Manager

Square Peg Associates; Lancashire; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading recruitment consultancy in Lancashire is seeking a passionate Marketing Manager to act as a key brand ambassador. You will develop and implement brand strategies, manage the brand roadmap, and conduct market research to enhance brand awareness. Ideal candidates will have a strong background in brand management, excellent interpersonal skills, and a passion for creative problem-solving. This position offers competitive salary and benefits, promoting a dynamic working environment.

Benefits

Fantastic company benefits

Competitive salary

Qualifications

• Brand Management experience is essential.
• Excellent interpersonal skills to build relationships.
• Strong analytical and problem-solving abilities.
• Self-motivated and thrives in a fast-paced environment.

Responsibilities

• Develop and implement brand strategy and plans.
• Manage brand roadmap for long-term growth.
• Conduct market research from a brand perspective.
• Manage brand evolution path and act as brand guardian.
• Evaluate partners and maintain performance audits.
• Collaborate with senior creatives for project execution.
• Attend trade shows to support brand development.

Skills

Interpersonal skills

Analytical skills

Problem-solving

Persuasion

Creativity

Job description

Do you want to work with outstanding products that make an impact both nationally and globally?

We are looking for a stand‑out Marketing Manager who will be a key “brand ambassador” of existing and exciting new product ranges which help to maintain and grow customers and the turnover accordingly. This includes being the role of Brand spokesperson for customers, suppliers and internal sales staff.

You will have the support of a high‑level creative team who can support you in bringing exciting projects to life and enable you to propel the Brand forward. Thinking strategically and creatively, and very much being a people person, you will aim to always find feasible solutions to drive the products and brand to move ahead.

Role & Responsibilities

• Develop and implement the brand strategy and plan with goals, objectives, and tactics to develop the brand and grow brand awareness in the target markets
• Manage brand roadmap and plans to drive long term business growth
• Understand the target market and run customer research and analysis from a brand perspective
• Understand the strengths, weaknesses, opportunities, threats for the brand and map a brand evolution path
• Act as “brand guardian” for the internal sales and Distributor/Agent/Partner audience and networks with attention to profitability and brand margin
• Create and maintain an audit list of all the key Partners and brand listings, evaluating awareness and performance
• Work with senior creatives for the execution of projects, launches and events, ensuring that brand identity remains fresh, current and relevant
• At times, attend trade shows and exhibitions to support brand and sales development
• Ensure that communication channels are open and workloads are on track

Experience

• You will simply love this brand and its products! Do you have the creative passion and commercial acumen to drive this forward?
• Excellent interpersonal skills and the ability to build relationships across multiple departments and internal / external teams
• Brand Management experience
• Strong analytical and problem‑solving skills
• Ability to persuade and influence to your way of thinking
• Self‑motivation, and ability to work in a fast‑paced, dynamic environment

This is both a Product and Sales led B2B environment. The Projects are hugely interesting and diverse and need an energetic and enthusiastic ideas person to drive these forward. Is this you?

The salary is highly competitive in the market plus an array of fantastic company benefits. We are happy to talk all these through with you upon application.

Join this dynamic team and contribute to the continued growth! If you’re an ambitious individual with a passion for your work, we’d love to hear from you.

About Square Peg Associates

At Square Peg Associates, we are a leading recruitment consultancy specialising in finance and commercial business professionals within the North West of England. Our approach is personal and tailored to each candidate. We not only consider the qualifications listed on their CVs but also take the time to understand them on a deeper level. Before representing any candidate to our esteemed client base, we build strong relationships with them.

If you’re interested in exploring our current vacancies, visit our website at Squarepegassociates.co.uk.