Marketing Manager - B2B Saas

Charles Jenson Recruitment; Cambridge; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A recruitment agency is seeking an experienced Marketing Manager in Cambridge. The role involves managing multi-channel campaigns and developing engaging marketing propositions. Ideal candidates have a strong background in B2B marketing, including familiarity with SaaS platforms and tools like Google Analytics and HubSpot. This hybrid position requires creativity and the ability to work independently and as part of a team.

Qualifications

• Proven experience in managing and developing marketing campaigns.
• Strong understanding of B2B digital marketing strategies.
• Ability to manage campaigns across various channels.

Responsibilities

• Manage campaigns including email, social media, web, and SEO.
• Produce creative content for lead generation.
• Monitor and analyze campaign results using Google Analytics.

Skills

B2B Marketing

LMS or SaaS

Google Analytics

HubSpot

SEMrush

Digital marketing

Problem Solving

Excellent communication

Ability to work independently

Attention to detail

Tools

InDesign

Photoshop

Illustrator

Job description

Overview

Hybrid - 3 days minimum in office - central Cambridge. This Marketing Manager role will suit an experienced Growth Marketing professional with a proven track record of managing and developing marketing campaigns that contribute to lead generation, ideally SaaS or software platforms in a B2B environment. The successful Marketing Manager will be a creative individual, driven and passionate about developing engaging marketing propositions that work across multiple channels. The Marketing Manager will be experienced in implementing highly targeted and segmented communications for multiple touch points across the customer journey and lifecycle.

Responsibilities

• Manage campaigns across various channels including email, social media, web, paid advertising and SEO.
• Build and manage outbound lead generation campaigns.
• Produce creative content.
• Upload regular digital content, blog posts, social media posts and podcasts.
• Build email campaigns.
• Monitor, report and analyse results with Google Analytics.
• Market research.
• Keep up to date to latest digital marketing trends and improve digital marketing strategies.

Skills and Qualifications

• B2B Marketing
• LMS or SaaS
• Google Analytics, HubSpot, SEMrush
• Social media - LinkedIn
• Email campaigns
• SEO & Paid media
• Digital marketing
• Developing digital marketing strategies
• Proficient in using InDesign, Photoshop, Illustrator
• Problem Solving
• Ability to work independently
• Ability to work in a team
• Work to tight deadlines
• Attention to detail
• Good organisational skills
• Enthusiasm for learning new software
• Excellent communication
• Positive attitude

The suitable Marketing Manager will have excellent organisation skills, work under pressure and to deadlines, customer care skills and sound knowledge of market tools and technologies.

For more information, please contact Charles Jenson Recruitment.