MARKETING MANAGER (B2B HEALTHCARE)

Sigma Consulting Group; City Of London; Hybrid; GBP 38,000 - 45,000; Full time

Job summary

A leading healthcare marketing firm in London is seeking a Marketing Manager for their B2B function. The role involves developing marketing strategies, producing content, and driving lead generation across the healthcare sector. Ideal candidates will have over 4 years of marketing experience, knowledge in healthcare marketing, and strong analytical skills. This position offers a hybrid work environment and significant equity opportunities.

Benefits

Significant equity

Opportunity to shape branding

Work with cutting-edge AI solutions

Qualifications

• 4+ years B2B marketing experience.
• Experience in healthcare and NHS marketing.
• Expertise in generating leads and content creation.

Responsibilities

• Develop and execute B2B marketing strategies.
• Produce high-quality content: case studies, blogs.
• Drive LinkedIn presence and lead-generation initiatives.
• Implement SEO strategies to enhance organic traffic.
• Manage website content and optimize conversion funnels.

Skills

B2B marketing experience

Strong lead-generation success

Healthcare marketing knowledge

Strong writing skills

LinkedIn marketing expertise

SEO knowledge

Data-driven mindset

Analytical skills

CRM experience

Marketing automation tools

Job description

MARKETING MANAGER (B2B HEALTHCARE)

Location: London (Hybrid) (UK-based), Salary: £45,000 + Equity, Department: Marketing, Job Type: Full-Time

About Zenrox

Zenrox Healthcare UK leverages AI to streamline medical equipment procurement, delivering 1520% cost savings and predictive intelligence to NHS trusts, private hospitals, and other healthcare facilities through the ZenroxIQ platform.

Role Overview

The Marketing Manager will build and lead Zenroxs B2B healthcare marketing function from the ground up. You will drive brand positioning, develop thought leadership, and generate high-quality leads across the UK healthcare sector.

Key Responsibilities

• Develop and execute a comprehensive B2B marketing strategy targeting NHS, private hospitals, GP practices, and care homes.
• Produce high-quality content: case studies, whitepapers, blogs, LinkedIn posts, and procurement insights.
• Drive LinkedIn presence (organic + paid campaigns).
• Execute lead-generation initiatives including content funnels, webinars, and industry events.
• Implement SEO strategies to increase organic traffic.Create sales enablement materials: pitch decks, ROI calculators, and one-pagers.
• Manage website content and optimize conversion funnels.
• Coordinate Zenroxs participation in healthcare trade events and conferences.
• Lead email marketing campaigns for nurturing and engagement.
• Track and analyse marketing metrics to optimize performance.
• Support PR and thought leadership opportunities.
• Collaborate closely with Sales to align pipeline goals.

Requirements

• 4+ years B2B marketing experience with strong lead-generation success.
• Deep understanding of healthcare marketing (NHS, private healthcare sector).
• Strong writing and content creation skills.
• Expertise in LinkedIn marketing and SEO.
• Data-driven marketer with strong analytical skills.
• Experience with CRM and marketing automation tools.
• Ability to work independently and manage multiple campaigns at once.

Ideal Background

• Healthcare technology, medical device, or clinical software marketing.
• Experience working with NHS procurement teams.
• SaaS or marketplace platform marketing.
• Startup experience building marketing from scratch.
• Understanding of AI/ML-based products.
• Strong thought leadership and content strategy experience.

Why Join Zenrox

• Ground-level role with significant equity
• Shape the companys brand and marketing vision
• Market a product with measurable ROI
• Work with cutting-edge AI solutions
• Opportunity to build and lead the marketing team as the company scales

How to Apply

Submit your CV, LinkedIn profile, and 23 B2B content samples at: https://www.zenroxmed.co.uk/jobs/marketing-manager-b2b-healthcare/. Subject: Marketing Manager Application [Your Name]