Marketing Manager - B2B

F.J. WILSON; England; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading B2B marketing firm based in the UK is seeking an experienced Marketing Manager to drive lead generation and customer engagement. This pivotal role involves developing integrated marketing strategies that support the sales team in generating a steady flow of high-quality leads. Candidates should have a strong background in account-based marketing, campaign management across digital platforms, and the ability to optimize conversion throughout the sales funnel. This is an exciting opportunity for someone passionate about shaping marketing strategy in a dynamic environment.

Qualifications

• Proven experience in B2B marketing with a strong focus on results and lead generation.
• Experience in managing integrated marketing campaigns across various channels.
• Strong analytical skills to optimize the sales funnel and reporting.

Responsibilities

• Take ownership of a suite of products and drive demand generation.
• Manage and nurture leads through the sales pipeline.
• Design and deliver integrated marketing campaigns to generate qualified leads.

Skills

Lead generation

Customer engagement

Account-based marketing

Integrated marketing campaigns

Digital marketing (PPC, SEO)

Job description

Marketing Manager – B2B

Are you a results-driven B2B marketer with a passion for lead generation and customer engagement?

If so, this opportunity could be the right next move for you.

The Role

We are seeking a Marketing Manager (B2B) to take ownership of a suite of products and deliver meaningful demand generation for our client’s sales team.

This is a pivotal role in shaping the marketing strategy and driving growth across multiple products. You will work closely with the sales team to ensure a steady pipeline of high-quality leads, nurture prospects through the sales process, and activate customers for long-term engagement. Your focus will include automation, account-based marketing, customer activation, and win-back strategies.

In this role, you will design and deliver integrated marketing campaigns that generate a consistent flow of qualified leads - around 100 per month - while optimising conversion throughout the sales funnel. You will manage the lead pipeline, ensuring smooth handover to sales and a seamless customer journey. Working hand-in-hand with sales colleagues, you will develop account-based marketing strategies to acquire and grow strategic clients, while creating compelling content and campaigns across email, social, PPC, SEO, and automation platforms.

From planning and budgeting to reporting and compliance, you will ensure every c...