Marketing Manager - B2B

Michael Page; England; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

An established B2B organization in Warrington is seeking a Marketing Manager to lead digital marketing initiatives. The role focuses on lead generation, campaign analysis, and social media engagement. Candidates should have at least 2-3 years of B2B marketing experience and strong communication skills. The position offers competitive pay and a hybrid working model with 2 days per week WFH.

Benefits

Competitive starting salary

Hybrid Working - 2 days per week WFH

Qualifications

• 2-3 years+ of B2B marketing experience.
• Track record in a lead generation focused marketing role.
• Ability to create engaging content for various digital marketing channels.
• Able to analyze marketing campaign performance and report on ROI.

Responsibilities

• Take ownership of all digital channels, including social media and websites.
• Working alongside technical teams to support and optimize PPC campaigns.
• Run reports on marketing performance using the in-house CRM.
• Suggest and implement new approaches to increase follower growth and reach.

Skills

B2B marketing experience

Lead generation

Content creation

Communication skills

Campaign performance analysis

Tools

Salesforce

Job description

Overview

A new Marketing Manager role for an established B2B organisation in Warrington. This position will be a varied B2B lead generation focused role, reporting into an experienced Head of Marketing.

Description

The key responsibilities for the Marketing Manager - B2B role will include:

• Take ownership of all digital channels, including social media, and websites.
• Working alongside technical digital marketing teams to support and optimise PPC campaigns.
• Run reports on marketing performance, utilising the in-house CRM system.
• Stay up to date with digital trends, best practices, and tactics, feeding insights into wider strategy.
• Track, analyse, and report on campaign success and ROI, supporting business development by generating new leads.
• Suggest and implement new approaches to increase follower growth, engagement, and reach.
• Monitor and report on social media performance using recognised industry tools.

Profile

For the Marketing Manager - B2B role, a successful applicant will have the below experience:

• 2-3 years+ of B2B marketing experience.
• Track record of operating in a lead generation focused marketing role
• Experience working with Salesforce is desirable, but not essential.
• Ability to create engaging content for various digital marketing channels.
• Able to analyse marketing campaign performance, and report on ROI.
• Excellent communication skills, able to engage with senior stakeholders.

Job Offer

On offer for the Marketing Manager - B2B role:

• Competitive starting salary.
• Hybrid Working - 2 days per week WFH.