Marketing Manager - 6-9 Month Assignment

AppZen, Inc.; City Of London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading SaaS company in the UK is seeking an experienced Marketing Manager for a 6-9 month assignment. This role will focus on driving B2B marketing initiatives, particularly in field marketing and managing marketing campaigns. Candidates should have mid-level B2B marketing experience with a strong understanding of digital channels, and be skilled in event management. Occasional travel within the EMEA region is required.

Qualifications

• Mid-level B2B marketing experience, with a focus on SaaS industry.
• Proven track record in field marketing and event management.
• Strong understanding of digital marketing channels.

Responsibilities

• Develop and execute integrated marketing campaigns across channels.
• Plan and manage industry events and customer meetups.
• Track and analyze marketing metrics to measure campaign effectiveness.

Skills

B2B marketing experience

Field marketing

Event management

Product marketing

Digital marketing

Project management

Job description

AppZen is the leader in autonomous spend-to-pay software. Its patented artificial intelligence accurately and efficiently processes information from thousands of data sources so that organizations can better understand enterprise spend at scale to make smarter business decisions. It seamlessly integrates with existing accounts payable, expense, and card workflows to read, understand, and make real-time decisions based on your unique spend profile, leading to faster processing times and fewer instances of fraud or wasteful spend. Global enterprises, including one-third of the Fortune 500, use AppZen’s invoice, expense, and card transaction solutions to replace manual finance processes and accelerate the speed and agility of their businesses. To learn more, visit us at www.appzen.com.

We're seeking an experienced Marketing Manager to join our team on a 6-9 month assignment. This role will be instrumental in driving our B2B SaaS marketing initiatives, with a particular focus on field marketing activities while managing broader marketing responsibilities. The position involves occasional regional travel within the EMEA region to support events and customer engagements.

Key Responsibilities

• Develop and execute integrated marketing campaigns across digital and traditional channels, with a strong emphasis on field marketing events and programs
• Plan and manage industry events, roadshows, and customer meetups to drive brand awareness and lead generation
• Create, localize and manage product marketing assets, including sales enablement materials, product collateral, and customer-facing documentation
• Design, execute, and measure multi-channel marketing campaigns aligned with business objectives
• Plan, coordinate, and host webinars, including content development, speaker management, and follow-up activities
• Collaborate with sales teams to create effective account-based marketing strategies
• Oversee marketing content development, including case studies, whitepapers, and promotional materials
• Manage and optimize digital marketing channels, including email campaigns and social media
• Track, analyze and report marketing metrics to measure campaign effectiveness and ROI
• Work closely with product teams to develop compelling messaging and positioning
• Travel to regional events and customer sites as needed (approximately 1-2 days per month)

Required Qualifications

• Mid-level B2B marketing experience, with a focus on SaaS industry
• Proven track record in field marketing and event management
• Experience in product marketing and campaign development
• Strong understanding of digital marketing channels and best practices
• Experience in developing and executing integrated marketing campaigns
• Demonstrated ability in webinar management and execution
• Excellent project management and organizational skills