Marketing Manager (1 year FTC)

Maven Partners; Channel Islands; On-site; GBP 50,000 - 70,000; Full time

Job summary

Maven Partners is recruiting an experienced Marketing Manager to provide maternity cover within its Channel Islands Marketing team. You will own local marketing strategies, digital campaigns and lifecycle activity, coordinating with Group Brand, Communications and external agencies to ensure consistency across jurisdictions.

You will develop and evaluate digital plans, leverage CRM data for targeted campaigns and drive growth across Jersey markets while maintaining alignment with group

Qualifications

• Minimum 3 years' experience in a marketing role.
• Proven ability to develop and implement marketing strategies.
• Hands-on experience with CRM systems and customer segmentation.
• Strong knowledge of digital and traditional channels; SEO and Analytics experience is desirable.
• Experience in financial services or regulated environments is advantageous.

Responsibilities

• Develop, implement and evaluate local marketing strategy for market products.
• Manage lifecycle activity and multi-channel campaigns; measure ROI and KPIs.
• Plan digital campaigns and use CRM data for targeted local plans.
• Collaborate with Group Brand, Communications and external agencies.
• Ensure consistent messaging across jurisdictions and channels.

Skills

Marketing strategy

Communication

Team collaboration

Ownership

Tools

CRM systems

Google Analytics

SEO tools

Job description

We are working with a leading financial services organisation to recruit an experienced Marketing Manager to provide maternity cover within its Channel Islands Marketing team. This is an exciting opportunity for a commercially minded marketer to take ownership of local marketing strategies, digital campaigns and customer lifecycle activity, working closely with Group Brand, Communications and external agencies.

KEY RESPONSIBILITIES:

• Develop, implement and evaluate the digital marketing strategy for local market products
• Manage marketing strategies and customer lifecycle activity for Channel Island products
• Plan and oversee a range of digital marketing campaigns, measuring ROI and KPIs
• Use CRM data and client segmentation to develop targeted local marketing plans
• Conduct market research to identify opportunities for growth across existing and new markets
• Work closely with the Channel Islands Marketing team, Group Brand, Communications and wider business to deliver the annual marketing and lifecycle plans
• Ensure consistency of messaging and tone of voice across jurisdictions and marketing channels
• Drive awareness and promotion of the organisation’s financial wellbeing programme
• Identify opportunities to improve the quality and effectiveness of online content
• Manage relationships with external providers, including design, print, PR and digital agencies
• Keep up to date with emerging technologies, digital marketing best practice and industry trends

QUALIFICATIONS AND EXPERIENCE:

• At least 3 years’ experience within a marketing role
• Proven experience developing and implementing marketing strategies
• Hands-on experience using CRM systems and client segmentation
• Strong knowledge of digital and traditional marketing channels and online marketing tools
• Practical experience with SEO, Google Analytics and CRM software
• Experience within financial services or a regulated environment would be advantageous

SKILLS AND ATTRIBUTES:

• Strong written and verbal communication skills
• Collaborative approach, with confidence working across teams and with external partners
• Proactive, results-driven and able to take ownership of projects from strategy through to delivery
• Must be Entitled or Entitled to work in Jersey