Marketing Manager

Castle Employment Agency Ltd; York and North Yorkshire; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A fast-growing professional services business is seeking a Marketing Manager to take ownership of their marketing strategy and delivery. This role involves shaping strategic marketing initiatives, leading the marketing team, and engaging with key stakeholders. The right candidate will have at least 5 years of relevant experience in B2B marketing, strong data-driven insights, and excellent communication skills. This full-time position is based in York but offers hybrid working options and occasional travel across Yorkshire.

Qualifications

• Proven experience in multi-channel marketing.
• Strong analytical skills to turn data into actionable insights.
• Comfortable with senior level communication.
• Experience with CRM and digital marketing platforms.
• At least 5 years in marketing roles with leadership responsibilities.

Responsibilities

• Develop and deliver integrated marketing strategies.
• Manage marketing budgets for optimal impact.
• Lead and support the marketing team.
• Build relationships with stakeholders and partners.
• Track and analyze performance metrics.

Skills

Multi-channel marketing strategies

Data and insight capability

Confident communicator

CRM systems and analytics tools

People leadership

B2B marketing background

Job description

Marketing Manager

Location: York based

Contract: Full-time, 37.5 hours, Monday to Friday

Working pattern: York, with onsite parking, hybrid options after 6-month probation

The Opportunity

We are supporting a fast-growing professional services business in Yorkshire with the recruitment of a Marketing Manager. This is a newly created role, offering the opportunity to take real ownership of marketing strategy and delivery while playing a key role in the next stage of the business’s growth. The organisation works with ambitious owner‑led and SME businesses, combining technical expertise with practical, forward-thinking advice. Collaboration, curiosity and continuous improvement sit at the heart of how they operate.

This is a hands‑on role for someone who enjoys shaping strategy, leading people, and delivering marketing activity that genuinely drives commercial impact.

The Role

As Marketing Manager, you will take ownership of the marketing function, setting direction and ensuring activity is aligned to wider business objectives. You’ll work closely with senior stakeholders and service-line teams, guiding and developing the marketing team and ensuring output is consistent, on brand, and effective.

Key Responsibilities

Marketing strategy and delivery

• Develop and deliver integrated marketing strategies across multiple channels
• Partner with internal teams to create targeted campaigns that support growth
• Use market insight and customer data to identify opportunities and improve performance

Marketing operations and performance

• Oversee delivery across digital content, print, events, and advertising
• Manage marketing budgets, prioritising spend for maximum impact
• Track performance, analyse results, and continuously refine activity

Leadership and stakeholder engagement

• Lead, support and develop the marketing team
• Build strong relationships with internal stakeholders and external partners
• Represent the business at events, conferences and industry activities

About You Experience and skills

• Proven experience delivering multi-channel marketing strategies
• Strong data and insight capability, able to turn information into action
• Confident communicator, comfortable influencing at senior level
• Experience using CRM systems, analytics tools and digital marketing platforms
• At least 5 years’ experience in marketing, including people leadership
• Background in B2B or professional services marketing

Personal attributes

• Commercially minded and creative, balancing strategy with delivery
• Proactive, organised and comfortable managing competing priorities
• A supportive leader who enjoys developing others
• Curious, adaptable and committed to continuous improvement

Working Arrangements

• Yorkshire-based role, with flexibility to work from either a York or Leeds office
• Hybrid working model
• Occasional travel across Yorkshire
• Full-time role, 37.5 hours per week, with flexibility where needed