Marketing Manager

Eton College; Windsor; On-site; GBP 60,000 - 80,000; Full time

Job summary

A prestigious educational institution seeks a Marketing Manager to support its growth and engagement strategies. This role requires a strategic thinker with proven experience in multichannel marketing, who will collaborate with various teams to develop impactful initiatives. Key responsibilities include campaign development, audience engagement, and overseeing digital advertising. The ideal candidate will possess excellent copywriting skills and a robust understanding of digital marketing tools. Competitive benefits and flexible hours are offered.

Benefits

11% employer pension contribution

Employee Assistance Programme

Enhanced Maternity/Paternity scheme

Cycle to work scheme

Subsidised lunches during term time

Qualifications

• Proven experience in strategic marketing or marketing admissions.
• Track record of developing successful, multichannel marketing strategies.
• Strong understanding of digital marketing and social media.

Responsibilities

• Produce and deliver the annual marketing plan in line with school strategy.
• Develop and execute admissions marketing campaigns.
• Oversee prospective parent journey and alumni engagement efforts.

Skills

Strategic marketing

Digital marketing

Copywriting

Analytical skills

Project management

Collaboration

Education

Degree or relevant marketing qualification

Tools

Canva

Adobe InDesign

Premiere Pro

Microsoft Office

Job description

Overview

We are looking to appoint a motivated and creative Marketing Manager to support the School's continued growth and its wider profile. This role will work closely with the Director of Communications, the Admissions Department and the School Leadership Team, and is central to developing and delivering marketing initiatives that engage both prospective and current families, as well as alumni and the wider communities. This is a strategic and hands‑on role, joining a small but busy team and would suit someone who enjoys balancing operational and strategic tasks. This role suits someone who is imaginative, thoughtful and detail‑oriented, ensuring all marketing activities clearly communicate the school's values and character. The Independent Sector is going through significant change, understanding that environment and being able to translate this into clear, well‑articulated marketing communications will be essential. This is not a conventional marketing role, and we are not a conventional school. We seek a professional who brings fresh perspective, intellectual rigour and the confidence to challenge assumptions, while remaining respectful of tradition and mindful of the school's distinguished heritage.

Strategic Planning

• Produce, develop and deliver the annual marketing plan in line with wider School Strategy, working with the Director of Communications and Senior Leadership Team.

Campaigns & Messaging

• Develop and deliver admissions marketing campaigns (open days, prospectus, advertising, digital‑first recruitment activity);
• Develop and implement an effective UK and international pupil recruitment strategy, including the identification of potential new markets and relationships;
• Deliver high‑impact recruitment campaigns to drive admissions enquiries across three key areas.
• Shape messaging priorities and campaign calendars; agree key messages with the Director of Communications and the Senior Leadership Team;
• Produce high‑quality written content for publications, newsletters and campaign materials;
• Oversee major School and Old Etonian publications;
• Take responsibility for the School's digital advertising as required.

Audience Engagement

• Oversee the prospective parent journey and touchpoints (with key internal teams);
• Work with the Development Office on alumni engagement campaigns and fundraising efforts;
• Work with the Commercial Team on digital advertising and where possible co‑ordinated campaigns;
• Ensure campaigns reflect audience insight and data.

Collaboration & Delivery

• Collaborate with the Communications Manager to ensure all campaigns are delivered effectively through digital platforms;
• Collaborate with the wider Communications Team to produce persuasive multimedia content.

Safeguarding

• All employees of Eton College are also expected to:
• Develop a good understanding of safeguarding procedures, given all positions at Eton are classed as 'regulated activity';
• Demonstrate a commitment to safeguarding and promoting the welfare of children. This includes but is not limited to completing safeguarding training as required, complying with all safeguarding procedures and ensuring any safeguarding updates issued by the College are read and understood;
• Understand and comply with procedures and legislation relating to confidentiality;
• Display a commitment to and promotion of equality, diversity and inclusion.

Requirements

• A degree or relevant professional marketing qualification;
• Proven experience in strategic marketing or marketing admissions;
• Demonstrable track record of developing and executing successful, multichannel marketing communication strategies;
• Digital competency: Excellent understanding of digital marketing and social media management, including content creation and advertising;
• Strong analytical skills with the ability to interpret data and report on campaign performance;
• Excellent copywriting and editorial skills;
• Experience using Canva, Adobe InDesign, Premiere Pro and Microsoft Office are key;
• Strategic thinker with the ability to prioritise audiences and messages;
• Strong project management skills, able to run multiple campaigns simultaneously.

Preferred Traits

• You have a warm, collaborative and positive approach to people and ideas;
• Confident working independently, as well as collaboratively with internal teams;
• Willingness to learn and adapt to change.

Working hours & Benefits

Your working hours will be 35 hours per week, Monday to Friday, with one hour unpaid for lunch. However, there will be occasions when the post holder is required to work flexible hours including evenings and weekends.

You will be working 52 weeks per year.

You will be entitled to 28 days holiday, plus 8 bank holidays. If a bank holiday falls during a school term period, you may be required to work this day and you will receive an additional day's holiday in lieu.

Eton College offers a wide range of benefits, including an 11% employer contribution to your pension (with 4.9% employee contribution), Employee Assistance Programme, enhanced Maternity/Paternity scheme, a cycle to work scheme, subsidised lunches during term time, free or heavily discounted access to the College's sport and leisure facilities and discounts at local retailers and businesses.