Marketing Manager

Viper Innovations Ltd; West of England; Hybrid; GBP 50,000 - 75,000; Full time

Benefits offered by this job

26 days holiday

Life assurance

Pension scheme

Cycle to work

Hybrid & flexible working

Profit-related bonus

Job summary

Viper Innovations Ltd, a King’s Award-winning engineering technology company, is seeking a Marketing Manager to drive growth and customer engagement as we expand into new markets. You will translate technical expertise into compelling campaigns and customer experiences, working closely with the Head of Marketing and cross-functional teams.

This hands-on role covers campaigns, demand generation, digital marketing, events, marketing technology and performance measurement.

Qualifications

• Degree qualified or equivalent in a suitable discipline or proven work experience.
• 6-10 years marketing experience, ideally in B2B, technology or complex technical sectors.
• Proven experience delivering B2B demand generation programmes that drive measurable pipeline growth.
• Strong understanding of marketing tools and platforms including CRM, marketing automation and analytics.
• Able to turn insight into clear marketing activity and continuous improvement.
• Experience collaborating with Sales to support pipeline and commercial outcomes.

Responsibilities

• Develop and deliver integrated marketing campaigns aligned to business objectives and customer needs.
• Translate customer insight into engaging campaigns, content and experiences.
• Manage campaign planning, execution and optimisation across digital and offline channels.
• Drive demand generation through campaigns, content, events, email and outreach.
• Measure campaign effectiveness and use insights to improve performance.
• Develop and manage marketing plans for exhibitions, conferences and industry events.
• Support pre, during and post-event activity to maximise engagement and commercial value.
• Collaborate with Sales to ensure events align with customer engagement and priorities.

Skills

B2B marketing

CRM & automation

Campaign management

Data analytics

Sales alignment

Education

Degree qualified or equivalent

Tools

CRM

Marketing automation

Analytics tools

Job description

• Do you want to shape the marketing strategy of an award-winning technology company?
• Are you passionate about creating campaigns that drive growth and customer engagement?
• Are you looking to make a real impact in a global technology business that's expanding into new markets?

Viper Innovations is a King’s Award-winning engineering technology company partnered with The Institution of Engineering and Technology (IET). We deliver advanced monitoring and asset integrity solutions that protect mission-critical electrical systems in subsea energy, rail, and industrial sectors worldwide.

The Role:

We are looking for a Marketing Manager to play a key role in Viper’s next stage of growth. As we expand into new markets and deepen customer engagement, you will help bring our Intelligence Installed approach to life through impactful, customer-focused marketing.

Working closely with the Head of Marketing, Sales and wider teams, you will translate Viper’s technical expertise into compelling campaigns, customer experiences and market engagement that clearly demonstrate the value we create.

This is a hands-on, high-impact role spanning campaigns, demand generation, digital marketing, events, marketing technology and performance measurement. We are looking for a creative, curious marketer who enjoys turning insight into action and delivering marketing that connects customers with Viper’s intelligent solutions.

Key Responsibilities Include:

Integrated marketing campaigns & demand generation

• Develop and deliver integrated marketing campaigns aligned to business objectives, priority sectors and customer needs
• Translate customer insight and market knowledge into engaging campaigns, content and experiences
• Manage campaign planning, execution and optimisation across digital and offline channels
• Drive demand generation activity through campaigns, content, events, email marketing and targeted outreach
• Measure campaign effectiveness and use insights to improve performance and maximise impact
• Develop and manage marketing plans for exhibitions, conferences and industry events
• Support pre-event, during-event and post-event activity to maximise engagement and commercial value
• Work with Sales teams to ensure events support customer engagement and business priorities
• Identify opportunities to strengthen Viper's presence within priority markets

Digital marketing & marketing technology

• Own and optimise key digital channels including website, SEO, paid activity and email marketing
• Manage and improve Viper's CRM, automation tools and reporting processes
• Build customer journeys that support awareness, engagement and progression through the sales funnel
• Ensure marketing activity is tracked, measurable and continuously improved

Analytics & performance insight

• Monitor marketing performance and demonstrate the impact of activity against business objectives
• Develop reporting that provides insight into campaign performance, customer engagement and opportunities for improvement
• Use data and insights to inform future marketing decisions and improve return on investment

Collaboration & commercial alignment

• Work closely with Sales, Product and technical teams to bring Viper's expertise and customer solutions to market
• Support sales enablement through campaigns, insights, materials and customer engagement activity
• Manage external partners and suppliers where required

What We Are Looking For:

• Degree qualified or equivalent in a suitable discipline and/or proven work experience in line with the skills or knowledge required for the role.
• 6-10 years' marketing experience, ideally within B2B, technology, engineering, manufacturing or other complex, technical sectors.
• Proven experience delivering B2B demand generation programmes that drive measurable pipeline growth.
• Strong understanding of marketing tools and platforms, including CRM, marketing automation and analytics, with the ability to use data to improve performance and customer journeys.
• Comfortable turning insight and customer understanding into clear, effective marketing activity and continuous improvement.
• Experience working closely with Sales teams, with a clear understanding of how marketing contributes to pipeline and commercial outcomes.

Desirable, but not essential:

• Strong understanding of the Oil & Gas industry, with relevant marketing experience

What's in it for You?

• 26 days holiday plus bank holidays (with the option to buy or sell 5 additional days)
• Life assurance
• Attractive contributory pension scheme
• Cycle to work scheme/volunteering scheme/electric car scheme available
• Hybrid & flexible working arrangements: We offer a balanced hybrid working model, with three days based in the office and two days working remotely. Our flexible working hours include core hours from 10am to 3pm, allowing employees to structure their start and finish times.
• Profit-related bonus to celebrate the company’s successes

If you are passionate about Marketing and want to be part of an exciting and innovative team, we’d love to hear from you!

Note on Sponsorship:

We regret to inform you that at this time, we are unable to offer sponsorship for work authorisation for this role. Therefore, candidates must possess valid authorisation to work in the UK without requiring visa sponsorship.