Marketing Manager

BIAZA (British and Irish Association of Zoos and Aquariums); Wales; On-site; GBP 30,000 - 40,000; Full time

Job summary

A local zoological organization in Wales is seeking a Marketing Manager to inspire guests and increase revenue. This exciting role involves developing marketing and fundraising strategies while managing digital channels and building a small team. Candidates should have a marketing degree and proven experience in marketing and fundraising. Benefits include free zoo admission, parking, and a pension scheme after qualifying service.

Benefits

Free zoo admission

Free parking

Staff discounts

Training and development

Employee wellbeing programme

Company sick pay

Pension scheme

Qualifications

• Proven experience in marketing and/or fundraising with a track record of revenue growth.
• Data literate and familiar with marketing metrics (CTR, CPC, CPA, ROAS).
• Experience managing budgets, suppliers, and ideally a small team.

Responsibilities

• Deliver creative marketing campaigns across digital and print.
• Manage digital platforms (website, SEO, social media).
• Lead fundraising activities and build partnerships in tourism and the community.

Skills

Marketing experience

Fundraising experience

Copywriting skills

Project management skills

Data literacy

Excellent communication

Education

Marketing or business-related degree

Job description

Welsh Mountain Zoo - National Zoological Society of Wales

At the Welsh Mountain Zoo, everything we do is guided by Our Mission – to bring conservation to life. The Marketing Manager plays a vital role in inspiring more guests to visit, helping people connect with wildlife, and generating the revenue that supports our conservation, education, and animal care programmes.

This is a new and exciting role, leading the development of a marketing and fundraising team. Initially you will be both strategist and hands‑on deliverer: creating and running campaigns, managing digital channels, and shaping our fundraising approach. Over time you will build and lead a small team (including a part‑time fundraiser) to grow revenue and share our conservation story more widely.

Key responsibilities

• Deliver creative marketing campaigns across digital and print to drive visits, income, and awareness.
• Manage digital platforms (website, SEO, social media, email, paid ads) and produce engaging content.
• Lead fundraising activity, including grant applications, corporate partnerships, giving campaigns, and Gift Aid.
• Build strong partnerships in tourism, PR, and the local community to expand reach.
• Track performance, manage budgets, and report to the leadership team and Board.

What you’ll bring

• Proven experience in marketing and/or fundraising with a track record of revenue growth.
• A marketing or business‑related degree.
• Full UK driving licence.
• Data literate and familiar with (CTR, CPC, CPA, ROAS) marketing metrics.
• Knowledge of corporate, grant, giving, and legacy fundraising essentials.
• Excellent copywriting, campaign planning, and project management skills.
• Experience managing budgets, suppliers, and ideally a small team.
• A passion for wildlife, conservation, and inspiring public support.

Benefits include

Free zoo admission (for you and your family), free parking, uniform, staff discounts, training and development, employee wellbeing programme, company sick pay*, and pension scheme* (*after qualifying service).

Your cover letter should outline your motivation for joining our team to help us deliver our mission, and also provide some details about how you meet the qualification, skills, knowledge, and experience for the role.