Marketing Manager

JATO Dynamics Limited; Uxbridge Moor; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading automotive market intelligence provider in the UK is looking for a Vertical Marketing Manager to drive marketing activities aligned with business objectives. The role includes creating strategic marketing plans, executing demand generation campaigns, and collaborating across teams. Candidates should have over 4 years of B2B marketing experience in a Tech/SaaS environment and a strong analytical mindset.

Qualifications

• 4+ years of B2B marketing experience in a Tech/SaaS environment.
• Ability to simplify complex propositions into clear, compelling messaging.
• Confident communicator with stakeholders at all levels.

Responsibilities

• Create and execute annual marketing plans aligned with vertical strategy.
• Design and execute demand generation campaigns.
• Collaborate with central marketing to deliver high-impact campaigns.

Skills

B2B marketing experience

Marketing strategy development

Lead generation expertise

Analytical skills

Project management experience

Tools

CRM tools

Marketing automation tools

Job description

You'll be the key driver behind marketing activities for our leasing vertical taking direction directly from the Head of Vertical.

Key Responsibilities

• Strategy: Create and execute annual marketing plans aligned with vertical strategy to achieve business objectives.
• Marketing and Sales Programme Management: Design and execute demand generation campaigns (ABM, promotions, field events, sales enablement) to grow pipeline and revenue. Define KPIs to measure campaign success.
• Propositions Development: Craft compelling messaging and value propositions tailored to customers, analysts, press, and partners.
• Campaign Execution: Collaborate with central marketing function to deliver high-impact campaigns that drive MCLs, MQLs, SQLs, brand awareness, and customer retention.
• Growth Marketing: Champion digital-first, end-to-end customer journeys to drive rapid adoption of new JATO products.
• Marketing Analysis: Understand local market dynamics and competitive landscapes to inform strategy and execution.
• Product Launches: Support product releases and updates in collaboration with product teams.
• Data-Driven Insights: Feed campaign results into dashboards and support KPI tracking. Conduct usage analysis to refine propositions.
• Partner Enablement: Build strong relationships with JATO's partners to drive joint marketing success.

Key Requirements

• 4+ years of B2B marketing experience in a Tech/SaaS environment.
• Confident in developing marketing strategies and translating them into actionable plans.
• Proven track record in executing global and local marketing campaigns.
• Strong lead generation and integrated marketing expertise.
• Ability to simplify complex propositions into clear, compelling messaging.
• Customer‑centric mindset with strong analytical skills.
• Confident communicator with stakeholders at all levels.
• Project management experience and familiarity with CRM and marketing automation tools.
• Understanding of partner/channel marketing.

Values

Integrity, People First, Collaboration, Innovation and Excellence.

Equal Opportunity Employer

We are proud to be an equal opportunity employer and are committed to equal employment opportunity regardless of race, sex, age, gender identity, sexual orientation, religion or belief, disability, marital status or veteran status.

About Us

JATO Dynamics is a global company and the leading provider of automotive market intelligence. We deliver the world's most complete, accurate and up-to-date automotive data and insights, creating significant competitive advantage for our customers.

Role Overview

As a Vertical Marketing Manager at JATO.