Marketing Manager

Dragonfly IT Resources; United Kingdom; Remote; GBP 50,000 - 70,000; Full time

Job summary

A leading IT solutions provider in the United Kingdom is seeking a Marketing Manager to own and execute the marketing strategy. You will lead initiatives for brand awareness and customer retention across multiple channels. A strong background in lead generation campaigns and familiarity with tools like Salesforce and Sage CRM is essential. This fully remote role offers a competitive package.

Qualifications

• Experience in developing and executing marketing strategies.
• Proven track record of lead generation campaigns.
• Strong skills in content strategy and analytics.

Responsibilities

• Develop and execute comprehensive marketing strategy.
• Plan and run campaigns to drive new business.
• Create thought-leadership content to showcase expertise.

Skills

Marketing strategy development

Lead generation campaigns

Content creation and management

Digital marketing and analytics

Brand management

Customer marketing

Tools

Salesforce

Sage CRM

Force 24

Job description

Marketing Manager - Fully Remote - Excellent Package

A leading Sage Business Partner and IT solutions provider, with over 25 years' experience delivering business software integrations including ERP, CRM, business intelligence and cloud solutions.

They specialise in working across a broad range of industries (manufacturing, wholesale & distribution, charities, NFPs, education, financial services, construction and service sectors) and pride themselves on strong customer service, tailored solutions and partnering for the long‑term.

Role Overview

As Marketing Manager, you will own the marketing strategyfor the company. You will lead activity that drives brand awareness, lead generation, customer retention, and thought leadership in the IT/software solutions space. You will be responsible for both strategic planning and hands‑on execution across digital, content, partner and event marketing.

You will work closely with the sales, support and professional services teams and key partners like Sage to align messaging, campaigns and the customer journey. You'll also oversee budgeting, metrics and continuous improvement.

You would be familiar in using leading sales and marketing platforms like Salesforce, / Sage CRM and prospect nurturing / journey building / email platforms like Force 24.

Key Responsibilities

• Develop, own and execute a comprehensive marketing strategy aligned to business objectives (growth, market penetration, brand positioning).
• Lead generation: plan and run campaigns (digital, email, social, webinars, events) to drive new business and nurture existing prospects.
• Content strategy: create and manage thought‑leadership articles, case studies, white papers, webinars, blog posts and website content that emphasises our expertise in ERP/CRM/Cloud and industry‑specific solutions.
• Digital marketing and analytics: manage website optimisation, digital advertising, social media and email marketing; maintenance and creation of web landing pages, monitor and report on key metrics.
• Brand management: ensure consistent brand messaging, corporate identity, collateral and communications.
• Events and partnerships: represent the company (or manage representation) at industry events, tradeshows, partner‑co‑marketing with vendors (e.g. Sage, ISVs, Chamber of Commerce) and run webinars or workshops.
• Customer marketing and retention: develop programmes to engage existing customers (cross‑sell/upsell, referrals, case‑studies, testimonials) and enhance customer loyalty.
• Budgeting and forecasting: own the marketing budget, track spend and ROI.
• Management of Sage MDF application and claims process.
• Develop and maintain relationship with Sage marketing and account management teams.
• Team and vendor management: manage external agencies or suppliers, oversee production of marketing materials, digital assets, and ensure delivery to schedule.
• Continuous improvement: review and refine marketing processes, tools and technologies.

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